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12 Small Business Podcasts That Will Help You Sell More

September 3, 2019
By Gerri Detweiler –

PodcastRunning a business is often about setting goals and putting in long hours and hard work to achieve them. Regardless of what type of business you run, it’s likely that “selling more” has a frequent, if not long-term, place on your to-do list. It’s a goal that requires staying up to date on new techniques, honing strategies, and being in touch with the latest industry news.

The sad part? It’s difficult for small business owners, many of whom have little downtime. Podcasts, however, afford busy professionals the opportunity to digest powerful and life-changing information while they’re commuting, working out, making dinner, or participating in any number of daily tasks that are well suited for audio media.

You can spend hours — if not days — sifting through all the many podcasts out there, but if your goal is to sell more, these 12 podcasts can help. Plus, many of them offer valuable information for not only running a business, but living the entrepreneurial life. (more…)

B2B Marketing Trends that Make a Difference (Tips)

June 18, 2019
By Jackie, for Koble –

Koble - helpful tipsComing up with an effective marketing strategy is all about what works for you and what does not. Whether you are a big or small business owner, you have to come up with a plan that will suit your needs and budget.

The first step to doing so is learning the market trends. We are in a competitive world, especially in the B2B market, and that is why you have to do all you can to stay up-to-date with the trends. It helps you maximize your selling power and stay ahead of competitors.

We take a look at the leading B2B marketing trends to look out for this year to help your business grow and optimize leads.

Account-based B2B marketing

This marketing strategy has been in existence for years, but with the rise of digital marketing channels, most B2B companies are now shifting back to account-based marketing. Time changes are making it hard and super expensive for businesses to market and reach their target customers on digital marketing platforms. (more…)

4 Lessons Your Small Business Can Learn From the Big Mac

August 27, 2018
By Linsey Knerl –

Small business ownerThe Big Mac – the special burger from McDonald’s that features “two all-beef patties, special sauce, lettuce, cheese, pickles, onions and a sesame seed bun” – is almost as much of an icon as the fast-food chain itself. While the world is pretty much split on the one-of-a-kind sandwich (the sauce has a way of being fairly polarizing), no one can deny that it’s an unchanging staple that’s been branded into our culture.

The sandwich is 50 years old this year, proving that some things are still a good idea half a century later. Here are some other hard truths about its success for small businesses that cannot be ignored. (more…)

How to Use Snapchat to Boost Your Sales

July 2, 2018
By Jennifer Lobb –

smartphoneSnapchat may not be the social media site with the most users, but that doesn’t mean it’s not a powerful tool for companies with a specific audience – namely, millennials. With over 180 million daily users, many of whom are under the age of 34, Snapchat, when leveraged properly, can help boost sales and grow brand awareness.

Not intimately familiar with Snapchat? Unlike Facebook, Twitter, and Instagram, Snapchat’s longevity is, in part, based on its fleeting nature. The social platform allows users to send images and short videos to each other, but unlike other social platforms, the Snapchats expire after they’re opened. (more…)

Why Your Business Needs A Content Marketing Strategy In 2018

December 11, 2017
By Jennifer Lobb

Content MarketingWhen it comes to marketing advice, it’s easy to get lost in all the shoulds, shouldn’ts, musts and must nots. Professionals the world over can debate the most effective marketing methods, but in 2017, those seeking the sage advice of others would have a difficult time avoiding a healthy endorsement for content marketing. In fact, 86% of B2Cs and 88% of B2Bs employ some content marketing strategy, according to the Content Marketing Institute.

Not only are businesses utilizing content as part of their overarching strategy, but they’re seeing results. In fact, when asked to rate the success of their content marketing efforts (from extremely effective to not effective), 97% of both B2Cs and B2Bs reported some level of success. Do you have a solid content marketing strategy in place? Looking to really increase brand awareness in the new year? Here are three reasons why you should include content in your 2018 efforts.

Your Brand Becomes a Resource

In case you haven’t noticed, the Internet is a cramped locale. If you can think it, you can search for, and find, it. Beyond that, businesses that want to survive in today’s overwhelmingly competitive landscape need to be online, only adding to the flooded nature of the internet as we know it. But how does one business stand out? How do you convince customers to buy in?  (more…)