(Part 3 of a 5-part series on email marketing strategy)
When you’re caught up in the day-to-day of running your business, it’s easy to push your email marketing off.
But what if you could sit down and write your email in 15 minutes or less? (more…)
(Part 2 of a 5-part series on email marketing strategy)
How confident are you in your email design?
Do you know every email you send is perfectly designed to drive awareness and sales for your business?
We’ll show you how it’s done in our free webinar: Design Your Email Template in 15 Minutes or Less. Can’t attend live? Sign up anyway and we’ll email you a recording. (more…)
(Part 1 of a 5-part series on email marketing strategy)
Each year around this time, I make a plan for the coming year.
I cross off goals that I accomplished in the previous year and circle the ones I didn’t.
Sometimes the circled goals make it back onto the coming year’s list for a second attempt. (more…)
The first website launched in December of 1990. Remember 1990? Paula Abdul had a number one hit with “Opposites Attract,” the number one movie in America was “Home Alone,” and you may have owned a pair of parachute pants just like your idol MC Hammer. Over the last quarter century, styles and tastes have come and gone. Just like fashion and culture, web design trends constantly change. Keeping up with all of these trends can be difficult for a small business owner. But why even bother paying attention to web design trends? How does web design increase your bottom line? Well, you’re not still wearing parachute pants, are you?
At Wix, we would argue that web design is one of the most important factors of a business’s marketing strategy. Why? Designing an intuitive and engaging experience for your customers increases your customer lifetime value (CLTV). This is a prediction of the net profit attributed to the entire future relationship with a customer. At the end of the day, a happy customer will lead to more sales and leads. (more…)
Ready for your eCommerce business to start off 2017 with a bang? The online world is constantly changing, so now that you’ve staked a claim on the internet, you’ll need to do whatever you can to keep the momentum going. To ensure your business stays on track, here are some foreseeable trends you can use to your benefit in 2017.
Omni-channel sales
In addition to laptops and desktops, many consumers own mobile devices. A shopping experience at the home office could easily transition to a purchase later from a mobile device. Across the board, companies are taking their products to the streets so consumers can enjoy anything — from anywhere.
Take Amazon or Netflix, for example. The ability to watch videos on multiple devices is a huge plus for customers. Big fan of House of Cards? Take that show with you on your daily commute!
Ease of access always wins out in today’s day and age. The same can be said for online businesses. Your customers’ eCommerce experience needs to be fluid across multiple devices in order to accommodate the transient nature of their shopping tendencies. If you’re looking to get online, or you’re already active but need ways to expand, make sure your website is optimized for desktops and mobile devices alike.
Pro tip: Create a seamless customer experience by using an omni-channel sales approach.
Content is still king
You’ve probably heard it before, but good content is king. Content helps you define your business and attract new customers. When people search for your company or industry online, they want the facts — and they want them delivered in a way that makes sense. (more…)