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5 Ways to Improve Your Online Reputation

September 13, 2022

By: Jamie Cohen

How often do you check your social media accounts? Or, Google your name? If you don’t track them, you’re missing out on important information about your online presence.

Your online reputation matters. And it’s something you should take seriously. In today’s society, where everyone seems connected, staying ahead of the game with your brand is essential. It could be the difference between a thriving business and one that struggles to get leads or sales.

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What do we mean by “Underserved Communities”?

April 26, 2022
By: Tyler Demars.
 
While entrepreneurs can come from any demographic, life experience, or situational background, there are trends and common challenges related to identified population groups or communities that limit access to small business ownership. Folks from these communities are both underrepresented in entrepreneurship ranks in our state and underserved by the benefits of entrepreneurship which include wealth creation, job creation, community development, and increased community sovereignty. Wealth creation is the primary benefit of entrepreneurship for a community, other benefits flow primarily from this wealth creation. According to a report from our US Department of Commerce’s Minority Business Development Agency, business owners “represent roughly 10 percent of the workforce, but hold nearly 40 percent of the total U.S. wealth.” When we talk about underserved communities, we are talking about communities underserved by the benefits of entrepreneurship.
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What Is DEI and How Can It Benefit Your Small Business?

April 4, 2022

Workplace DEI, otherwise known as diversity, equity, and inclusion are top priorities and the path forward for all businesses, both big and small. Having a focus on DEI in your small business will work towards cultivating a more positive culture and provide fair and sustainable opportunities for everyone to grow both individually and together. 

What Is DEI? 

Diversity, equity, and inclusion are vital to creating and maintaining a successful workplace. Click To Tweet But to truly implement it into your small business, you need to know what each part means. 

Diversity is the presence of differences within a given setting. For example, differences could mean race, gender, sexual orientation, socioeconomic class, age, and more. Equity is the process of ensuring that processes and programs are impartial, fair, and provide equal possible outcomes for every individual. Inclusion is making sure that people feel like they belong in every aspect of the workplace. 

 

How Can DEI Help Your Small Business?

DEI is a necessity for all businesses. Small businesses stand to gain from diversity and inclusion (D&I) initiatives just as large companies do. A positive and inclusive workplace will attract diverse talent. This is important for continuing to grow your business. As businesses struggle to attract enough workers to reopen after the pandemic, the competition is even fiercer. Not only does DEI help attract new talent, but it also cultivates the existing talent. DEI has been proven to increase performance, lead to more creative ideas, and make stronger decisions. 

When your team is diverse, it can present great opportunities for a small business to use personal professional networks of employees to generate future customers. DEI will create stronger brand or company recognition and lead your small business to thrive. 

Where Do You Start?

To start thoroughly incorporating DEI into your small business, take a personal assessment of the current state of your employees. Ask yourself some of these questions, do your employees have equal chances to advance? Do your employees represent different religions or different political views? Do your employees have different backgrounds in education, home life, and economic class? 

After you have determined how your business stands, create a DEI plan to implement. Then communicate your DEI expectations, the reason behind the changes, and schedule training. Let employees be their authentic selves and celebrate their differences and similarities. Be realistic with the resources your small business has to set aside for a DEI initiative. Do not expect instant change or improvement in your business, developing DEI in your employees is a process that requires time, dedication, and consistency.  

Go beyond the motions of a DEI initiative by continually seeking opportunities to improve your workforce. By creating a solid plan, implementing training, and consistently maintaining high standards, your small business will experience vast benefits in its culture. You will have an increase in worker productivity which will help your business grow and succeed

SHIFT HR Compliance Training, LLC is a training and development company dedicated to improving the company cultures and inclusivity of businesses across the country with our DEI training course, anti-harassment training courses, and more.

8 Reasons to Consider Collaborating with Another Small Business

October 26, 2021
By Sharita Humphrey – 

Yes, the business world can be very competitive and harsh. But it doesn’t have to stop you from thriving. While competition is unavoidable, there are also endless opportunities to collaborate with other businesses in order to diversify your audience, reach new customers, and improve your products or services.

First things first: What does it mean to collaborate with another small business?

Collaboration is a great tool for businesses, regardless of their industry or size. Typically, it refers to organizations working together to solve problems and achieve goals that seem to be out of reach when working alone.

By combining the expertise, perspectives and skills of different people and organizations, all parties involved are better able to innovate and grow. (more…)

Three Ways to Make Networking Events More Successful

February 18, 2020
By Ramon Ray –

People networkingYou know that attending networking events is important for the growth of your business, but are you getting the most out of them?

Many entrepreneurs go armed with a bunch of business cards and a goal of getting them into the hands of as many people as possible. That strategy doesn’t work.

If you’re not sure how to make your networking events more productive and useful, here are three surefire ways:

1. Make a Goal

A networking event is a business meeting, right? And you wouldn’t go into a business meeting without a goal in mind. For a typical business meeting, your goal might be to close a sale. Except networking is a different kind of business meeting. It’s not about making sales. Think about it. Have you ever wanted to buy something from someone the first time you met them? Unlikely. You may have heard of the Marketing Rule of 7. It states that, on average, a potential buyer needs seven interactions with your brand before making a purchase. (more…)