By Ramon Ray –
You know that attending networking events is important for the growth of your business, but are you getting the most out of them?
Many entrepreneurs go armed with a bunch of business cards and a goal of getting them into the hands of as many people as possible. That strategy doesn’t work.
If you’re not sure how to make your networking events more productive and useful, here are three surefire ways:
1. Make a Goal
A networking event is a business meeting, right? And you wouldn’t go into a business meeting without a goal in mind. For a typical business meeting, your goal might be to close a sale. Except networking is a different kind of business meeting. It’s not about making sales. Think about it. Have you ever wanted to buy something from someone the first time you met them? Unlikely. You may have heard of the Marketing Rule of 7. It states that, on average, a potential buyer needs seven interactions with your brand before making a purchase. (more…)
By Jackie, for Koble –
Koble is thrilled to announce the launch of its web app for Koble 2.0. The web app brings the ability to search for over 11 million companies in 30 categories, to an SMB or corporate buyer’s desktop.
The web app features Koble Pages – smaller than a website and larger than a listing – which are SEO optmized, and allow for businesses to gain unrivaled visibility online. Businesses can now own a company page which is optimized for search engines with Koble Pages, which are free. With nearly half of US small businesses without a website, owning a Koble page makes a website accessible to every SMB, without having any technical know-how.
Koble has already optimized for eight key categories, namely Accounting, Advertising Agencies, Engineering Services, Information Technology, Legal Services, Management Consulting, Market Research and Public Relations. This will progressively lead to increased traffic being driven towards companies that operate within those categories. Any company on the Koble platform is up to five times more likely to be found in a search. (more…)
By Karen Peacock
SVP and Small Business Segment Leader at Intuit
Running a small business can be lonely. There will be times when you don’t know who to turn to with your questions, and your support system can feel as small as your shop.
My advice: Ask others for help, and broaden your network to get it.
Seeking counsel — from mentors, peers, even your suppliers and vendors — is simply another way of taking charge of your business. Rather than being thought of as a weakness, reaching out can help your chances for success. I always say, “If you don’t ask, you won’t get.” One Intuit study found that 41 percent of small business owners feel lonely in their work life. That same survey found that 70 percent of small business owners say networking with other business owners is important.
In my experience, while it may seem daunting, pushing through your comfort zone can pay big rewards.
Connecting can energize you.
Even beyond your immediate need to solve a particular problem, listening to how others approach their business or even their lives can flick on a switch in your own thinking. That can lead to a breakthrough insight into something you weren’t even considering. (more…)
By DeRon Talley, LSBDC Communications Specialist
When you use the hashtag on your social media posts, it connects you with others who share the same conversation. However, if you use a hashtag that is dominated by a popular brand your conversation will be overlooked like a pink dot on a red wall. No need to deny it, we’ve all been there. But it’s always been those of us who have been able to go back and use the old traditional ways to communicate and mix this new digital-aged way to find the success we want.
By Nancy Jeng
Each new year brings the dream of new beginnings and, for many, that includes the dream of starting a new business. In fact, Google Trends data shows us that interest in “starting a business” peaks every January. To support the millions of businesses that are created each year, we’re sharing some of the ways you can use the web (and Google) to launch your new business:
Use Google Trends to size up your market opportunity. Before you launch a business, you want to make sure there is a viable market for your product or service. You can use Google Trends to help gauge your market potential. For example, if you’re looking to open a pet store, see when searches for ‘pet supplies’ peak or which geographic regions clocks in the most searches for pet supplies.
Find a domain, create a site and get custom email. Picking out the right domain name is often the starting point to building a successful online presence. With new domain endings like .pizza and .photography, there are now more options to choose that fit your new business. Google Domains helps you get started with registering a domain, building a site with trusted partners and setting up custom email. (more…)