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In Search of a Bigger, Better Barcode

October 19, 2023

By Kaitlin Friedmann, Marketing Director, Small Business Growth, GS1 US

Entrepreneurs in the retail industry are likely aware of the increased demand from consumers to know more about the products they buy. Often, the package can’t hold all the information they seek, such as product origin stories, certificates to back up sustainability claims, and more. Throughout the product life cycle, there may also be information that needs to be communicated to the end customer, such as recalls, updates, and disposal recommendations.

The retail industry is on the verge of a major change in packaging to respond to this increased demand for more information. Brands and retailers are beginning to transition UPC barcodes, a 50-year old technology, to more data-rich, robust two-dimensional barcodes (i.e. a QR code).

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SMB Hacks: Five tips for finding the right digital payments solution

March 9, 2023

Want to grow your business? Think outside the cash box.

Freedom, work satisfaction and flexibility are just a few of the many reasons small business owners take the leap to follow a dream. Rachelle Gonzalez, founder of Taco Shelly’s in Bethlehem, PA, had reached a turning point in her restaurant career. Her role in management left her feeling dissatisfied, often frustrated. She missed the camaraderie of the bar and being responsible for her own work ethic vs. that of others.

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