You know that attending networking events is important for the growth of your business, but are you getting the most out of them?
Many entrepreneurs go armed with a bunch of business cards and a goal of getting them into the hands of as many people as possible. That strategy doesn’t work.
If you’re not sure how to make your networking events more productive and useful, here are three surefire ways:
1. Make a Goal
A networking event is a business meeting, right? And you wouldn’t go into a business meeting without a goal in mind. For a typical business meeting, your goal might be to close a sale. Except networking is a different kind of business meeting. It’s not about making sales. Think about it. Have you ever wanted to buy something from someone the first time you met them? Unlikely. You may have heard of the Marketing Rule of 7. It states that, on average, a potential buyer needs seven interactions with your brand before making a purchase. (more…)
America’s Small Business Development Centers (SBDCs), SBDC leaders, advisors, clients, partners and stakeholders gathered on Capitol Hill for the sixth annual Client Showcase and Reception on Tuesday, February 11th. Representative Steve Chabot of Ohio, Ranking Member of the Committee on Small Business, addressed the reception guests. Several of his colleagues also visited the reception, in which America’s SBDC Network showcased 10 SBDC clients from across the country.
Woom Bikes USA (woombikes.com | @woombikesUSA)) Countdown to the 2020 Client Showcase: #1
SBDC: South-West Texas Border SBDC Network
SBDC Advisor: Rex Steele
Woom designs high-quality, lightweight bikes for children of all ages. Built with meticulous attention to detail, our bikes are tailor-made for a child’s anatomy and needs. Models range in size from balance bikes designed for the smallest of riders to pedal bikes for young teens. Woom bikes, often half the weight of kids bikes found at traditional retail stores, make riding easy to learn and easy to enjoy. Woom’s aim is to inspire as many children as possible to love riding their bikes. (more…)
Redhawk Construction (Redhawkco.com) Countdown to the 2020 Client Showcase: #2
SBDC: Oklahoma SBDC Tech Launch Center
SBDC Advisor: Barbara Bonner
Redhawk Construction Inc, is a Native, Woman-Owned small business that provides construction solutions to a wide range of clients. One such solution is the Nomad Security Fence System, a relocatable perimeter security product that is currently being used by US Customs and Border Patrol to protect high value assets.
“Our very first experience with the Oklahoma SBDC led to a tremendous amount of exposure for our company and the Nomad Security Fence System. The SBDC staff introduced us to and helped us navigate the Department of Defense market that we had been trying to reach unsuccessfully on our own. Much of our success is a direct result of the Oklahoma SBDC and their staff.” – Erick Westfahl, Vice President, Redhawk Construction, Inc. (more…)
SBDC: Ohio SBDC Export Assistance at Cleveland State University
SBDC Advisor: Nate Ward
EarthQuaker Devices believes that effects pedals should be simple and user-friendly, with lots of practical, useable, and musical sounds, but should also be a launchpad for sonic exploration and aural innovation. Most of all, they should always work correctly all of the time, which is why each and every single EarthQuaker Devices pedal is hand built and hand tested in Akron, Ohio, and guaranteed for life.
EarthQuaker Devices was founded in 2004 by musician Jamie Stillman (the Party of Helicopters, Relaxer, Fringe Candidate, Teeth of the Hydra, Drummer, Harriet the Spy, New Terror Class). From 1993 until 2002, Stillman operated the Donut Friends record label from his home in Kent, Ohio, releasing more than fifty records by punk, metal, and shoegaze acts, gaining a cult following around the world.
Stillman began designing effects pedals after a successful attempt at repairing a broken overdrive. This hands-on experience ignited a fascination with electronics and he became obsessed with circuit design, selling his one-off builds on eBay while working various day jobs. (more…)