Success Stories Archives - America's SBDC

America’s SBDC Blog

A “Forbes 100 Best Websites for Entrepreneurs”

DeLong’s Gizzard Equipment Expands Export Markets with UGA SBDC Support and Training

May 20, 2026

DeLong’s Gizzard Equipment, a specialty poultry equipment parts manufacturer, has carved out a niche in an industry dominated by one-stop poultry machine shops. When owner Mary DeLong Murray set her sights on expanding her company’s export business five years ago, she turned to the University of Georgia Small Business Development Center (UGA SBDC) for expert advice and training. Today, international sales account for 20% of the firm’s annual revenues.

The Macon-based company provides a full array of poultry processing machinery — offering replacement peeler rollers and parts to rebuild old machines or repair and enhance newly manufactured machines. Its roots stretch back more than 50 years to Murray’s grandfather, Horace DeLong, who originally founded the business in Gainesville as a maintenance service for poultry processing plants before expanding into parts and equipment.

Under the leadership of Murray’s mother, former CEO Pat DeLong, the company contacted Dimitris Kloussiadis at the UGA SBDC’s International Trade Center in the mid-1990s, launching a long-standing partnership that continues to support DeLong’s global growth.

“Pat was invited to attend a trade show in London,” Kloussiadis said. “So, we met, and I helped her identify the top poultry-processing equipment distributors in the United Kingdom. Together, we worked out methods to negotiate pricing and international logistics, and they started exporting.”

Kloussiadis soon identified additional world markets, and Pat DeLong pursued those opportunities aggressively. Within a year, DeLong’s was selling in parts of South America and Canada.

The partnership continued, and by 2021 the Georgia Department of Economic Development honored DeLong’s Gizzard Equipment with a GLOBE Award in recognition of its success in expanding into new markets. Around that same time Murray, who had been with the company since 1997, stepped into her leadership role and began guiding the business into its next phase of growth.

“The SBDC has done several things to help us grow in this area. Dimitris helped us do a detailed worldwide market analysis and provided us with a list on who’s importing most of the products we sell. Then he connected us with the right people. We don’t have to travel anywhere. Dimitris feeds us this information so we can get in touch with the customer.”

Mary DeLong Murray, CEO of Delong's Gizzard Equipment Tweet

Kloussiadis recommended that Murray’s company focus on Colombia and Mexico, the top two markets in Central and South America for poultry processing equipment. He then connected Murray to the U.S. Department of Commerce’s Gold Key Service, which provides matches with up to five potential partners in another country. He briefed her on Colombian business and culture before she traveled to meet potential distributors.

“Mary was pleased with all the assistance provided for her preparation and the effectiveness of her first overseas business trip,” he said. “She came back with about four good distributor leads, and we’re working now on following up with companies in Colombia and next, Mexico.”

Murray participated in the UGA SBDC’s ExportGA program in 2021 and found it so helpful she returned with her staff in 2024. Led by the UGA SBDC International Trade Center in partnership with the UGA Terry College of Business, ExportGA is an intensive, four-session course designed to prepare businesses for exporting. Terry College students engage directly with business owners to provide targeted research to support their specific industries.

“ExportGA is hands-on,” Kloussiadis said. “Georgia companies learn how to set their international pricing, work through foreign trade regulations, manage international payment methods and develop an international marketing plan they can readily execute by the completion of the program.”

Murray has used her ExportGA training to introduce new staff to these skills until they, too, can participate in the program.

Exports now stand at 20% of DeLong’s total business, and Murray believes they make a significant contribution to the company’s success.

“Every time we do something to increase our exports, we see at least a one percent increase in sales,” she said. “However, we’re only a small part of what goes into a poultry plant. Many want to buy from a one-stop shop. We specialize, but we got that business. That one percent in a new market makes a difference.”

Murray and Kloussiadis meet every quarter to further explore ways she can maximize the export potential of DeLong’s.

“The more you get into international business, the more you realize the world is smaller than you think it is,” Murray said. “The UGA SBDC gives us the feedback and exposure we need to expand and learn about our product and what it looks like in the international community.”

From the ER to Entrepreneurship: How Wyoming SBDC Helped One Nurse Build a Wellness Community

May 13, 2026

In April 2024, Jacklyn Baker, MSN, FNP-C, launched a venture intended to change the way her community approached healthcare. After years of working in emergency medicine, Baker saw a persistent gap in the industry: a need for care that went beyond treating immediate symptoms. Her vision was to create Routine Aesthetics and Wellness, a med spa where clinical results intersected with personal confidence.

The name “Routine” was chosen with intention. Baker wanted to move away from the idea of “luxury-only” treatments and instead encourage clients to view health optimization and self-care as a standard part of their daily lives. “I wanted to help people understand their bodies, optimize their health, and feel validated instead of overlooked,” she explains. By bridging the gap between internal wellness like hormone balance and IV therapy, and aesthetic treatments, Routine strives to help patients feel like themselves again.

However, the transition from medical provider to business owner came with a steep learning curve. While Baker had the clinical expertise, the business side of things, like payroll, taxes, and licensing, presented a new set of challenges. After being referred by their bank, Baker and her colleague, Derric, began working with Regional Director P.J. Burns from the Wyoming SBDC Network. P.J. provided a roadmap through the often-confusing world of entrepreneurship.

“P.J. became a huge resource and asset, When it came to such confusing business plans, taxes, department of workforce services, sales tax licenses - you name it, she was able to help with it.”

Jacklyn Baker, Owner of Routine Aesthetics and Wellness Tweet

This guidance was instrumental in securing a small business loan to purchase a commercial property on Highway 59. This shared space has since evolved into a comprehensive wellness destination. In addition to Routine Aesthetics and Wellness and Routine Tanning Studio, the facility houses a women’s health clinic, and supports a vibrant community of independent professionals, including massage therapists, estheticians, and cosmetologists.

Since moving to the new location, Routine has grown to serve over 2,000 clients and employs a dedicated staff of eight. For Baker, the most significant milestone isn’t the numbers, but the feedback from those she treats. She recalls realizing the business’s true potential when she consistently heard patients say, “I didn’t know I had the ability to feel this great.”

Scaling the business required significant time and dedication. In April 2026, Baker made the decision to leave her full-time hospital position to focus entirely on her clinic. This shift has allowed her to achieve a better work-life balance while giving her business the focus it requires to thrive.

When asked what advice she would give to others looking to start their own journey, Baker emphasizes the need for grit. “Be ready to be consumed by your business and to put in the VERY HARD work. But know this is temporary while you build something spectacular,” she says. Looking towards the future, Baker plans to keep growing, potentially expanding into a larger facility to ensure every client continues to feel seen, heard, and unstoppable.

Lively Little Ones Fulfilling Childcare Need in Fayette County with West Virginia SBDC Assistance

April 29, 2026

When Amber Comer decided to expand her home-based childcare business into a full-fledged Early Learning Center, she knew she wanted to offer more than just daycare. She envisioned a place where children could grow and thrive in a supportive, hands-on educational environment. That vision became Lively Little Ones in Fayetteville.

“We try to, not just provide care, but a higher quality of care,” Comer says. “We want to make sure that we are following a curriculum and lesson plans, and teaching your children so that they can have a strong educational foundation and be prepared for when they start school.”

Comer’s journey in childcare began years earlier. After working in daycare centers as a teenager, she transitioned into entrepreneurship following the birth of her son. She spent four years as a home childcare provider before opening Lively Little Ones in September 2025 on Franklin Heights Road in Fayetteville, serving children ages 6 weeks to 12 years. The center offers infant care, preschool, and toddler programs, as well as before- and after-school care and services during school breaks.

Beyond daily care, Comer and her team are committed to building community connections through monthly events and activities.

“We try at least once a month to do something fun and free for the community,” Comer says. “All of our teachers are very involved, and a lot of them are moms themselves. They want what’s best for the kiddos and want to help give back and offer a place where everyone can feel welcome.”

Small Business Support & Collaboration

Expanding from a home daycare to a full Early Learning Center was no small feat. Comer credits Melissa Colagrosso, director of A Place to Grow Children’s Center in nearby Oak Hill and leader of the regional childcare cooperative, Together We Grow, as a valuable industry resource and for connecting her with Shannon Mitchell, a business coach with the West Virginia Small Business Development Center (WV SBDC).

“Amber has a true entrepreneurial spirit and is so motivated to move through a process, get things done, and do it the right way,” Mitchell describes.

From the earliest planning stages, the WV SBDC worked closely with the entrepreneur to provide one-on-one business coaching, technical assistance, and strategic guidance. This included:

Development of a comprehensive business plan
Startup cost analysis
Cash flow projections
Operational planning tailored specifically to the regulatory and staffing realities of childcare in West Virginia
Assembling a complete loan package
Direct referrals to financing partners to help move the project forward

“We helped her navigate through the process of funding and permits and just getting open, which is a huge hurdle for any entrepreneur to overcome,” Mitchell says. “Now it’s transitioned into managing a business, and I hope to continue supporting Amber in that way.”

“Both Shannon and Melissa have been very helpful; they’ve answered any questions I’ve had,” Comer describes. “I have been able to call them crying when I’m stressed or anxious about something, and they’re always reassuring and let me know that I’m still making steps in the right direction. Opening your own business is not easy, and there are a lot of unknowns, but when you have people like that by your side, it sure helps a lot.”

A Community Need

Lively Little Ones is currently the only childcare center located in Fayetteville. After the local Head Start relocated to Oak Hill, Comer saw an opportunity to help meet a growing demand for childcare services in a community where working families and employers have long faced limited options.

“We are helping to fill the gap,” Comer explains. “The community has been very welcoming, and I’m very glad to be here.”

As the business continues to grow, Comer remains focused on expanding enrollment and enhancing programming.

“We are about a third of the way enrolled right now,” she shares. “With summer coming, we can get some really cool programs and activities up and running, and we are excited to welcome new students.”

A Broader Impact

As Comer’s business coach, Mitchell is proud of the WV SBDC’s role in turning a community need into a sustainable success story.

Beyond the individual business success, Lively Little Ones represents a meaningful step forward in addressing one of the region’s most persistent economic development barriers: access to reliable, affordable childcare.

“There is such a need for childcare businesses like Lively Little Ones,” Mitchell says. “We cannot grow our workforce and provide jobs for families in need without businesses like hers. They’re essential to the growth of West Virginia.”

Are you looking for help in starting or growing your business? The WV SBDC assists entrepreneurs and small business owners at every stage of the business lifecycle. Learn more on their website.

More Than Just a Gym: How the Illinois SBDC at Harper College Supported a New Approach to Fitness

April 15, 2026

According to the CDC, 75% of Americans fail to meet the physical activity guidelines for both aerobic and muscle-strengthening activities. Every January, gyms fill with hopefuls chasing fresh-start resolutions. Yet by June, most fail their goals. Research shows that 50% of new gym members quit within six months, and 67% rarely use their memberships consistently. The reasons are familiar: lack of motivation, no clear plan, inconsistent routines, and little to no support. Furthermore, most traditional gyms emphasize intensity but often neglect any attention to restorative care. Without this necessary step, progress can stall and injuries are more likely. Factor in daily work and family responsibilities, and it’s no wonder that building and sustaining a healthy lifestyle often feels overwhelming.

Karlin Soelberg knows first-hand the challenges of maintaining health amidst a demanding career. She envisioned a facility that empowered people to achieve optimal health and vitality, leading her to establish Empowered Fitness & Recovery, LLC, in Arlington Heights, Illinois. The wellness club was conceived to bridge the gap between intense fitness regimens and the often-overlooked importance of recovery. “Our mission is to provide a sanctuary where individuals can pursue their fitness goals while receiving the necessary support to recover, rejuvenate, and thrive,” Soelberg explains. Her holistic approach sets a path for success by focusing on three strategic pillars, fitness, nutrition, and accountability, while ensuring consistent support.

The club offers a synergistic blend of high-intensity training and advanced recovery services. The variety of fitness offerings ranges from group Body Pump, semi-private training, and boxing, to corporate, private, and semi-private yoga sessions, and recovery modalities include cold plunge, infrared sauna, and red light therapy. Soelberg is proud of the facility’s ability to cater to their clients’ needs, explaining, “What sets us apart is our commitment to creating a community that empowers individuals to achieve sustainable health and wellness.” To share this fitness philosophy with a global audience, Soelberg coauthored the “Get The Edge” series with Tony Figueroa. The three books in the series are “Fitness & Recovery Strategies for Peak Performance”, “Hormone Health for Women”, and “Fitness & Recovery Strategies for Teens”, all available on Amazon.

While Soelberg didn’t come from a traditional fitness background, her personal journey in overcoming injuries coupled with a passion for holistic health led her to this venture. What she lacked in formal fitness industry experience, she made up for with vision and drive, but as a first-time entrepreneur, launching a business from the ground up came with real challenges. Soelberg particularly needed guidance with navigating the complexities of financial projections and operations to bring her vision to fruition.

Soelberg worked with two advisors at the Illinois SBDC at Harper College, Margaret Johnsson and Kevin McVearry. Each played a pivotal role at different stages of her entrepreneurial journey.

Before Empowered Fitness & Recovery opened its doors, Johnsson supported Soelberg with promotional strategies for her book. As the focus shifted fully to launching the wellness club, their conversations turned to legal structure and ownership arrangements. Financial concerns such as compensation and commission structures were reviewed. Johnsson used LivePlan to model profitability based on different facility layouts. Together, they developed a comprehensive business plan tailored to the unique blend of fitness and recovery services Soelberg envisioned. While many entrepreneurs find the process of writing a business plan intimidating or tedious, Karlin embraced it as an essential step in bringing clarity and structure to her ideas. Beyond internal planning, the plan was submitted to potential landlords to secure a commercial lease for the space. Interestingly, Empowered opened in a different location than originally planned, proof of the importance of flexibility, foresight, and a solid planning process.

McVearry helped Soelberg fine-tune financial projections, evaluate service offerings, and calculate realistic startup and operational costs. They analyzed staffing requirements, considered pricing structures, and mapped out workflow logistics. McVearry reviewed her business plan and leases as she considered two different locations. He also conducted in-person walk-throughs of potential spaces alongside Soelberg, providing feedback on floor plan options, customer flow, and layout configurations. His advice helped translate vision into functionality, ensuring that the physical space would support both the day-to-day operations and long-term business goals.

Both Johnsson and McVearry continue their role as advisors as the business transitions from launch to growth phase.

They provided invaluable support in refining our business plan, offering insights into financial projections, and advising on marketing strategies. Their expertise was instrumental in transforming our concept into a tangible, operational business.

Karlin Soelberg Tweet

Soelberg highly recommends the SBDC at Harper College to any entrepreneur, citing their invaluable resources and mentorship. “Their support can significantly impact the trajectory of a small business, providing the tools and knowledge necessary for success.”

Soelberg envisions a vibrant future for Empowered Fitness & Recovery, LLC, with plans to expand services and reach a broader audience. She intends to incorporate innovative wellness technologies and build partnerships that reflect the club’s mission and achieve their goal of becoming a leading authority in integrated fitness and recovery solutions. Her approach to entrepreneurship mirrors her philosophy on health – holistic, intentional, and rooted in long-term growth. For Soelberg, running a business isn’t just about profit, it’s about purpose.

Asked to share one piece of advice with aspiring business owners, she echoes her wellness mindset: “Embrace the journey with resilience and adaptability. Challenges are inevitable, but with a clear vision and the willingness to seek support, success is within reach.”

To learn more about the Illinois SBDC at Harper College, visit their website.

To learn more about Empowered Fitness & Recovery, visit their website.

The University of Houston Texas Gulf Coast SBDC Network | Excargo Services: From Small Office to Industry Leader

April 1, 2026

Excargo Services Inc. began with a vision to fill a significant gap in the transportation industry. Marcia Faschingbauer, who took over her family’s business, transformed it from a small operation into a logistics powerhouse. Starting with just a small office, Faschingbauer focused on building a company based on safety, communication, and exceptional customer service. Over the years, Excargo has grown into a 195,000-square-foot facility near the Port of Houston, becoming an industry leader in container transport.

“Excargo started because I saw a real need in the transportation industry. My family’s food business relied on exporting goods, and I experienced firsthand how unreliable container transport could be. I knew there had to be a better way,” Faschingbauer said.

While expanding, Faschingbauer knew that modernizing operations and scaling the business required the right strategies and resources. This led her to the Houston Small Business Development Center (SBDC). She first connected with SBDC in 2002 to refine the company’s growth strategy and has received continuous support from them ever since.

“The SBDC helped us navigate SBA funding options, secure financing for expansion, and refine our banking relationships to ensure continued growth—even during challenging times,” Faschingbauer said.

Charles Capers, Faschingbauer’s SBDC Business Advisor, played an instrumental role in helping Excargo scale strategically, secure financing, and ensure long-term sustainability.

“Excargo is a powerhouse in the transportation industry, and our role was to help them scale strategically,” Capers said. “We worked with Marcia to navigate financing, improve efficiency, and ensure long-term sustainability for the business.”

The SBDC has been a game-changer for us. They’ve helped us grow, secure funding, and create jobs, and I can’t recommend them enough!

Marcia Faschingbauer Tweet

In 2021, Excargo secured $6.3 million in commercial property financing, a move that directly contributed to an increase in revenue by $2.7 million. The company also created 75 new jobs. Faschingbauer credits much of this success to the support and guidance from the SBDC.

“What sets us apart in the industry is that we’re not just moving cargo—we’re shaping the future of container transport. Safety, reliability, and innovation are at the heart of everything we do,” Faschingbauer said. “With the SBDC’s help, we’ve been able to expand our operations, grow our fleet, and stay ahead of industry trends.”

As Excargo continues to grow, the focus remains on sustainability and efficiency. Faschingbauer and her team are looking ahead to expanding their reach, improving technology, and staying at the forefront of the logistics industry.

“We’re continuing to invest in sustainability, efficiency, and smart logistics to keep up with industry demands. The future of transportation is changing, and we plan to be at the forefront,” Faschingbauer said.

Excargo Services Inc. stands as a perfect example of how determination, strategic partnerships, and the right resources can elevate a small family business into an industry leader.

“The SBDC has been a game-changer for us. They’ve helped us grow, secure funding, and create jobs, and I can’t recommend them enough!” Faschingbauer concluded.

Watch Marcia’s video testimonial to hear how Excargo’s partnership with the SBDC helped transform a small family business into a leading force in logistics.

Learn more about the Huston Small Business Development Center.

12 3 ›»