Marketing

By Sharita Humphrey –

Let’s be honest — the rise of social media might be one of the best things that ever happened in the marketing landscape. As tough as the competition is in online marketing, you can’t deny the endless opportunities it brings to the table.

According to an article from Hootsuite, “There are now 4.2 billion active social media users — almost twice as many as there were just five years ago. Those users spend an average of 2 hours and 25 minutes on social channels every single day.”

An average of 2 hours and 25 minutes! If you come up with an effective online marketing strategy, 2 hours and 25 minutes is plenty of time to build a following which will eventually turn to sales. (more…)

By Jessica Larson, SolopreneurJournal.com –

All the way back in early April — nearly a lifetime ago — the first coronavirus infections were followed by a wave of ads created in response to the crisis. Those early ads showed us what to do and what not to do, and as a result, you’ve got plenty of material to guide you in marketing your business during the pandemic.

Here are several ways to stay in the conversation — and stay compassionate and mindful while doing so.

Be Helpful, Not Promotive

Some early surveys revealed how consumers felt about ads during the pandemic. A Kantar survey found that 75% of customers didn’t want the crisis exploited, while 8% wanted companies to stop ads altogether. The message is clear: Customers don’t want businesses to use the pandemic as an excuse to showcase their brand. On the other hand, a business that has something useful to say will find a ready ear. Click To Tweet

If you tell your audience how your company is adapting to support the community, you’ll be far better off than a company that relies on logos and empty slogans. (more…)

By Jessica Bennett, Salesforce –

Why are small businesses so good at what they do? It’s because they are amazing at customer retention. Small businesses know their customers by name. They greet them and are able to personalize their orders. However, small businesses cannot be dependent simply on returning customers. They need to grow their customer base continuously — yet they might not completely understand how to do that, or they may not have the resources to do it.

That’s why small businesses need to understand how to acquire customers in an efficient, effective manner. And the very first step is to begin measuring acquisition. Unfortunately, only about five in ten companies track their customer acquisition, and fewer than that monitor lifetime value. To achieve growth and transition from a startup to a sustainable small business takes an understanding of customer relationship management, sales, marketing, and customer service.

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By Julia Morrissey –

As states start to open back up and businesses begin to re-open their doors, reconnecting with clients and customers is more critical than ever. One of the most effective ways to understand your customers is by conducting surveys.

Surveys are a proven method of connecting with customers to get feedback that will help you understand how the customer thinks and feels about your product. The goal is to receive unbiased and objective information that can help you make important decisions about your product and business.

It’s important to not only send a well constructed survey, but also to know when to ask for feedback and how to analyze the data. The four best times to send out a survey asking for customer feedback are: during a key milestone; when customers fall out of the journey; after a customer receives a customer service contact; and when there is interaction without conversion. Click To Tweet (more…)