(Part 1 of a 5-part series on email marketing strategy)
By Bria Sullivan
Each year around this time, I make a plan for the coming year.
I cross off goals that I accomplished in the previous year and circle the ones I didn’t.
Sometimes the circled goals make it back onto the coming year’s list for a second attempt.
Other times I just accept the fact that I’m never going to quit eating sugar, so instead I bite the head off my last snowman cookie with a mixed sense of defiance and defeat.
Let’s face it: most people have a hard time sticking to a plan.
Research shows that only 9.2 percent of people feel they are successful in achieving their New Year’s Resolutions.
And when it comes to creating an email marketing plan for your business or organization, it’s all too easy to get sidetracked by pressing day-to-day responsibilities.
Tip: Is your business new to email marketing? Test drive a Constant Contact account free for 60 days.
Here are some of the reasons small business and nonprofit email marketing plans fail:
• You don’t take the time to create an email marketing plan in the first place.
• Creating a year-long email marketing plan seems too time-consuming and complex, so you start the process and then give up part-way through.
• You create a full plan, but then abandon it after a few months when your priorities change.
Then allow me to show you how to get started creating your own email marketing plan. (more…)