Email Marketing Strategy. Take the 15 Minute Challenge: PLAN

(Part 1 of a 5-part series on email marketing strategy)

By Bria Sullivan

Email Marketing Strategy - PLAN

Each year around this time, I make a plan for the coming year.

I cross off goals that I accomplished in the previous year and circle the ones I didn’t.

Sometimes the circled goals make it back onto the coming year’s list for a second attempt.

Other times I just accept the fact that I’m never going to quit eating sugar, so instead I bite the head off my last snowman cookie with a mixed sense of defiance and defeat.

Let’s face it: most people have a hard time sticking to a plan.

Research shows that only 9.2 percent of people feel they are successful in achieving their New Year’s Resolutions.

And when it comes to creating an email marketing plan for your business or organization, it’s all too easy to get sidetracked by pressing day-to-day responsibilities.

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Tip: Is your business new to email marketing? Test drive a Constant Contact account free for 60 days.
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Here are some of the reasons small business and nonprofit email marketing plans fail:

• You don’t take the time to create an email marketing plan in the first place.

• Creating a year-long email marketing plan seems too time-consuming and complex, so you start the process and then give up part-way through.

• You create a full plan, but then abandon it after a few months when your priorities change.

Sound familiar?

Then allow me to show you how to get started creating your own email marketing plan.  (more…)

Web Design Trends for 2017

By Adam Wozney
Community Manager @ Wix
www.adamwozney.com

The first website launched in December of 1990. Remember 1990? Paula Abdul had a number one hit with “Opposites Attract,” the number one movie in America was “Home Alone,” and you may have owned a pair of parachute pants just like your idol MC Hammer. Over the last quarter century, styles and tastes have come and gone. Just like fashion and culture, web design trends constantly change. Keeping up with all of these trends can be difficult for a small business owner. But why even bother paying attention to web design trends? How does web design increase your bottom line? Well, you’re not still wearing parachute pants, are you?

At Wix, we would argue that web design is one of the most important factors of a business’s marketing strategy. Why? Designing an intuitive and engaging experience for your customers increases your customer lifetime value (CLTV). This is a prediction of the net profit attributed to the entire future relationship with a customer. At the end of the day, a happy customer will lead to more sales and leads.

Lucky for you, Wix has been in the web design business for over a decade. Founded in 2006, Wix has over 96 million users on its small business management platform. With so many businesses across the globe using our services, we constantly search the Internet for the latest web design trends, bringing that information to our users. We have compiled a list of trends that will have an impact on website design in 2017.

Background Videos

Wix website– A website with a moving background – (more…)

eCommerce Trends to Watch in 2017

By Angeley Mullins

eCommerce trends - AmazonReady for your eCommerce business to start off 2017 with a bang? The online world is constantly changing, so now that you’ve staked a claim on the internet, you’ll need to do whatever you can to keep the momentum going. To ensure your business stays on track, here are some foreseeable trends you can use to your benefit in 2017.

Omni-channel sales

In addition to laptops and desktops, many consumers own mobile devices. A shopping experience at the home office could easily transition to a purchase later from a mobile device. Across the board, companies are taking their products to the streets so consumers can enjoy anything — from anywhere.

Take Amazon or Netflix, for example. The ability to watch videos on multiple devices is a huge plus for customers. Big fan of House of Cards? Take that show with you on your daily commute!

Ease of access always wins out in today’s day and age. The same can be said for online businesses. Your customers’ eCommerce experience needs to be fluid across multiple devices in order to accommodate the transient nature of their shopping tendencies. If you’re looking to get online, or you’re already active but need ways to expand, make sure your website is optimized for desktops and mobile devices alike.

Pro tip: Create a seamless customer experience by using an omni-channel sales approach.

Content is still king

You’ve probably heard it before, but good content is king. Content helps you define your business and attract new customers. When people search for your company or industry online, they want the facts — and they want them delivered in a way that makes sense.  (more…)

3 Ways to Spread Cheer with Holiday Marketing

By Maxym Martineau

The holidays are right around the corner, and people everywhere are hitting stores in search of the perfect present. Competing with big box retailers is tough regardless of the season, but with more shoppers on the prowl for the perfect gift, you’ll need to find a way to stand out from the crowd. Here are three things you can do to boost engagement with your customers and remind them to add your wares to their shopping lists.

Holiday Marketing

1. Create a fun holiday newsletter.

Never underestimate the power of well-crafted newsletter. Seventy-three percent of millennials prefer email communications — that’s a huge market you can target with holiday-specific information.

You don’t have to toss your product spotlights and blog recaps to the side, but now’s your chance to add some holiday-themed festivity to the mix. Use language that represents the holidays without excluding any of your readership:  (more…)

‘Tis the Small Biz Season

Shoppers rely on small businesses to make their holidays special. From the perfect gift, to the best catering, consumers turn to the internet to connect with these local spots. To help businesses prepare, we’re teaming up with the U.S. Small Business Administration and partners across America to host a livestream event October 26th at 1:00pm ET to give small businesses the boost they need to reach more customers this #SmallBizSeason. Is your small business ready?

During the workshop, small businesses will learn how to create a free business listing on Google, optimize their website for mobile, advertise online, and more. There will be a Q&A at the end so be sure to submit your holiday questions using the hashtag #SmallBizSeason on Twitter.  (more…)