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Digital marketing for the holidays: It’s not too late to get your business up to speed

November 15, 2022

By Alysha Love

You’ve already figured out that you were supposed to start planning your holiday marketing in the summer… whoops.

Even if you’re among the 1 in 4 small business owners who told QuickBooks they don’t have marketing expertise, there’s no need to panic. You can still get up to speed with a digital marketing campaign for the holidays. If July was the best time to start, the second-best time to make a plan is now.

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11 Essential Digital Marketing Tips For Small Businesses In 2022

May 24, 2022

By: Jamie Cohen

If you’ve started a small business, you’ve likely experienced the highs and lows of being an entrepreneur. Of course, there are many stressful aspects, including choosing a business structure, taxes, insurance, and countless others.

One of the most challenging tasks is figuring out how to generate demand for your product or service. However, if you have a sound plan, it can be one of the most rewarding parts of running your business. In addition, your business will find the most cost-effective marketing strategies through digital marketing.

If you’re not familiar with online marketing, you’re in luck. In 2022, it’s never been easier to learn and implement the same game plan that industry professionals are using to generate new business growth. This article will review 11 essential digital marketing tips that your business can start using immediately. These tips will help you build a firm foundation for your digital marketing business strategy.

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5 Social Media Tips for B2B Businesses that Cost Nothing

October 13, 2021
By Autumn Sullivan, Mobilization Funding – 

Social Media logosNew business owners are all in the business of spreading awareness and attracting new customers. Yet many B2B business owners skip social media in favor of outbound email campaigns and traditional advertising. The reasons for opting out of social are usually something like, “Our customers aren’t on social media or don’t care about it.” Yes, they are and yes, they do. Almost the entire planet (3.6 billion people) is on at least one social media platform, and they spend a LOT of time there (145 minutes per day).

Re-think social media as part of your B2B marketing strategy! Social media marketing is an easy and cost-effective way to get in front of your customers and build lasting relationships that translate into real revenue for your company. And the best part is that many of these tips don’t require any budget at all. Here are five of our favorite social media marketing tips for new B2B business owners that won’t cost you a dime to implement. (more…)

How to Harness the Power of Social Media Without Spending Money

June 1, 2021
By Sharita Humphrey –

Let’s be honest — the rise of social media might be one of the best things that ever happened in the marketing landscape. As tough as the competition is in online marketing, you can’t deny the endless opportunities it brings to the table.

According to an article from Hootsuite, “There are now 4.2 billion active social media users — almost twice as many as there were just five years ago. Those users spend an average of 2 hours and 25 minutes on social channels every single day.”

An average of 2 hours and 25 minutes! If you come up with an effective online marketing strategy, 2 hours and 25 minutes is plenty of time to build a following which will eventually turn to sales. (more…)

Humane Communications for Small Businesses During a Crisis

February 23, 2021
By Jessica Larson, SolopreneurJournal.com

All the way back in early April — nearly a lifetime ago — the first coronavirus infections were followed by a wave of ads created in response to the crisis. Those early ads showed us what to do and what not to do, and as a result, you’ve got plenty of material to guide you in marketing your business during the pandemic.

Here are several ways to stay in the conversation — and stay compassionate and mindful while doing so.

Be Helpful, Not Promotive

Some early surveys revealed how consumers felt about ads during the pandemic. A Kantar survey found that 75% of customers didn’t want the crisis exploited, while 8% wanted companies to stop ads altogether. The message is clear: Customers don’t want businesses to use the pandemic as an excuse to showcase their brand. On the other hand, a business that has something useful to say will find a ready ear. Click To Tweet

If you tell your audience how your company is adapting to support the community, you’ll be far better off than a company that relies on logos and empty slogans. (more…)