By Jennifer Lobb
When it comes to marketing advice, it’s easy to get lost in all the shoulds, shouldn’ts, musts and must nots. Professionals the world over can debate the most effective marketing methods, but in 2017, those seeking the sage advice of others would have a difficult time avoiding a healthy endorsement for content marketing. In fact, 86% of B2Cs and 88% of B2Bs employ some content marketing strategy, according to the Content Marketing Institute.
Not only are businesses utilizing content as part of their overarching strategy, but they’re seeing results. In fact, when asked to rate the success of their content marketing efforts (from extremely effective to not effective), 97% of both B2Cs and B2Bs reported some level of success. Do you have a solid content marketing strategy in place? Looking to really increase brand awareness in the new year? Here are three reasons why you should include content in your 2018 efforts.
Your Brand Becomes a Resource
In case you haven’t noticed, the Internet is a cramped locale. If you can think it, you can search for, and find, it. Beyond that, businesses that want to survive in today’s overwhelmingly competitive landscape need to be online, only adding to the flooded nature of the internet as we know it. But how does one business stand out? How do you convince customers to buy in? (more…)
By Eric Rosenberg
The holiday shopping season traditionally kicks off with Black Friday, the annual shopping holiday the day after Thanksgiving that brings retailers “into the black” for the year, indicating a profitable period. But Black Friday alone is rarely enough to compete and make a profit in today’s market. Instead, many business owners run holiday sales to boost business during the busiest time of the year.
1. Start With the Math
In business, there is a concept of selling some products at a small loss to boost the sales of high margin products. These “loss leaders” can work well to boost the top line, but you can’t run a business with a focus only on revenue. You have to turn a profit to succeed in business.
Do the math and calculate margins on the products you expect to sell the most, and figure how to turn lower margin customers into higher margin customers. If you can upsell, convert, or at least turn low margin customers into leads for high profit products, you should be in great shape.
2. Improve the Customer Experience
Many shoppers try new stores, both online and offline, during the holidays. In fact, the National Retail Federation shares that 27.4 percent of all retail sales took place during the holidays in 2015 and most business expect about 20 percent of sales to come during the holiday season. (more…)
(Part 5 of a 5-part series on email marketing strategy)
By Dave Charest
“I can’t wait to get more email today!”
Said no one ever.
So why would you ask, “Would you like to join our email list?”
This isn’t to say people don’t want to be on your email list…
It just means that more email isn’t exactly a reason for someone to let you into their inbox.
But what if you had a script that allowed you to ask for email addresses with more confidence?
When you know exactly what to say to emphasize the value your audience can expect to receive, you’ll have more people joining your email list. Which means more people to do more business with you in the future.
Looking to learn more list growth tips? Join Constant Contact for a FREE webinar: How to Ask for Email Addresses, Anywhere. Can’t attend live? Register anyway and Constant Contact will send you a recording.
Before you get started with your script…
(Part 4 of a 5-part series on email marketing strategy)
By Bria Sullivan
If someone asked you how email marketing is helping your business, what would you say?
Chances are you wear a lot of hats at your small business or nonprofit, and maybe numbers aren’t your strong suit.
You’d much rather focus on connecting with people in person to sell more of your products and services — or raise awareness for your nonprofit.
How can you be sure that email marketing is worth your time?
Let’s take some of the dread and mystery out of measuring the impact of your email marketing, so you can be confident your emails are helping you achieve your business goals.
Want to learn more about measuring your email marketing results? Join Constant Contact for a FREE webinar, See the Impact of Your Email Marketing with Reports. Can’t attended live? Register anyway. Constant Contact will send you a recording.
Use the Triple-A Approach to Email Measurement
To really be in control of your marketing, it’s crucial that you know how to interpret the results of your email campaigns.
Email marketing tools like Constant Contact provide easy-to-read reports that help you track your marketing success in real-time.
Here’s a look at what the Constant Contact reporting dashboard looks like: (more…)
(Part 3 of a 5-part series on email marketing strategy)
By Miranda Paquet
When you’re caught up in the day-to-day of running your business, it’s easy to push your email marketing off.
But what if you could sit down and write your email in 15 minutes or less?
Use this worksheet to write your email content in minutes.
Writing your email is faster when you break it down into smaller pieces. Focus on your email subject line, preheader text, image, message body, and call-to-action.
We’ll show you how it’s done in our next workshop: Write Your Email Content in 15 Minutes or Less. Can’t attend live? Register anyway. We’ll send you a recording.
Want to start writing your email right away?
Print out our Email Content Worksheet and follow the five steps below to create an email in record time. (more…)