B2B Marketing Trends that Make a Difference (Tips)

June 18, 2019

By Jackie, for Koble –

Koble - helpful tipsComing up with an effective marketing strategy is all about what works for you and what does not. Whether you are a big or small business owner, you have to come up with a plan that will suit your needs and budget.

The first step to doing so is learning the market trends. We are in a competitive world, especially in the B2B market, and that is why you have to do all you can to stay up-to-date with the trends. It helps you maximize your selling power and stay ahead of competitors.

We take a look at the leading B2B marketing trends to look out for this year to help your business grow and optimize leads.

Account-based B2B marketing

This marketing strategy has been in existence for years, but with the rise of digital marketing channels, most B2B companies are now shifting back to account-based marketing. Time changes are making it hard and super expensive for businesses to market and reach their target customers on digital marketing platforms. (more…)

4 Lessons Your Small Business Can Learn From the Big Mac

August 27, 2018

By Linsey Knerl –

Small business ownerThe Big Mac – the special burger from McDonald’s that features “two all-beef patties, special sauce, lettuce, cheese, pickles, onions and a sesame seed bun” – is almost as much of an icon as the fast-food chain itself. While the world is pretty much split on the one-of-a-kind sandwich (the sauce has a way of being fairly polarizing), no one can deny that it’s an unchanging staple that’s been branded into our culture.

The sandwich is 50 years old this year, proving that some things are still a good idea half a century later. Here are some other hard truths about its success for small businesses that cannot be ignored. (more…)

How to Use Snapchat to Boost Your Sales

July 2, 2018

By Jennifer Lobb –

smartphoneSnapchat may not be the social media site with the most users, but that doesn’t mean it’s not a powerful tool for companies with a specific audience – namely, millennials. With over 180 million daily users, many of whom are under the age of 34, Snapchat, when leveraged properly, can help boost sales and grow brand awareness.

Not intimately familiar with Snapchat? Unlike Facebook, Twitter, and Instagram, Snapchat’s longevity is, in part, based on its fleeting nature. The social platform allows users to send images and short videos to each other, but unlike other social platforms, the Snapchats expire after they’re opened. (more…)

Why Your Business Needs A Content Marketing Strategy In 2018

December 11, 2017

By Jennifer Lobb

Content MarketingWhen it comes to marketing advice, it’s easy to get lost in all the shoulds, shouldn’ts, musts and must nots. Professionals the world over can debate the most effective marketing methods, but in 2017, those seeking the sage advice of others would have a difficult time avoiding a healthy endorsement for content marketing. In fact, 86% of B2Cs and 88% of B2Bs employ some content marketing strategy, according to the Content Marketing Institute.

Not only are businesses utilizing content as part of their overarching strategy, but they’re seeing results. In fact, when asked to rate the success of their content marketing efforts (from extremely effective to not effective), 97% of both B2Cs and B2Bs reported some level of success. Do you have a solid content marketing strategy in place? Looking to really increase brand awareness in the new year? Here are three reasons why you should include content in your 2018 efforts.

Your Brand Becomes a Resource

In case you haven’t noticed, the Internet is a cramped locale. If you can think it, you can search for, and find, it. Beyond that, businesses that want to survive in today’s overwhelmingly competitive landscape need to be online, only adding to the flooded nature of the internet as we know it. But how does one business stand out? How do you convince customers to buy in?  (more…)

Tried & True Ways to Increase Your Cashflow in Just One Month

November 27, 2017

CashflowFormer Congressman Chris Chocola once said that one of the earliest lessons he learned in business is that balance sheets and income statements are fiction, and cash flow is the true reality.

Investopedia defines “cash flow” as the net amount of cash that moves in and out of a business. Cash flow is positive when liquid assets are increasing and negative when they are decreasing. There are only two main ways to increase your cash flow, and that is to bring more revenue in (increase sales) and/or to keep less revenue from going out (decrease your expenses). For this article, I will expand upon both concepts further.

Bringing In More Revenue

There are a variety of ways you can increase your revenue, and what makes you a strategic business owner (with a thriving enterprise) is the fact that you’ve developed your own secret sauce (business plan) to do so. Some ideas to bring in more revenue include, but are not limited to, the following:  (more…)

7 Ways to Make a Holiday Sale Actually Work

November 13, 2017

By Eric Rosenberg

Sale signThe holiday shopping season traditionally kicks off with Black Friday, the annual shopping holiday the day after Thanksgiving that brings retailers “into the black” for the year, indicating a profitable period. But Black Friday alone is rarely enough to compete and make a profit in today’s market. Instead, many business owners run holiday sales to boost business during the busiest time of the year.

1. Start With the Math

In business, there is a concept of selling some products at a small loss to boost the sales of high margin products. These “loss leaders” can work well to boost the top line, but you can’t run a business with a focus only on revenue. You have to turn a profit to succeed in business.

Do the math and calculate margins on the products you expect to sell the most, and figure how to turn lower margin customers into higher margin customers. If you can upsell, convert, or at least turn low margin customers into leads for high profit products, you should be in great shape.

2. Improve the Customer Experience

Many shoppers try new stores, both online and offline, during the holidays. In fact, the National Retail Federation shares that 27.4 percent of all retail sales took place during the holidays in 2015 and most business expect about 20 percent of sales to come during the holiday season.  (more…)

Email Marketing Strategy. Take the 15 Minute Challenge: GROW

June 12, 2017

(Part 5 of a 5-part series on email marketing strategy)

By Dave Charest

Email Marketing - banner

“I can’t wait to get more email today!”

Said no one ever. So why would you ask, “Would you like to join our email list?” This isn’t to say people don’t want to be on your email list… It just means that more email isn’t exactly a reason for someone to let you into their inbox. (more…)

Email Marketing Strategy. Take the 15 Minute Challenge: MEASURE

June 5, 2017

(Part 4 of a 5-part series on email marketing strategy)

By Bria Sullivan

Email Marketing - Measurement

If someone asked you how email marketing is helping your business, what would you say?

Chances are you wear a lot of hats at your small business or nonprofit, and maybe numbers aren’t your strong suit.

You’d much rather focus on connecting with people in person to sell more of your products and services — or raise awareness for your nonprofit. (more…)