Want to grow your business? Think outside the cash box.
Freedom, work satisfaction and flexibility are just a few of the many reasons small business owners take the leap to follow a dream. Rachelle Gonzalez, founder of Taco Shelly’s in Bethlehem, PA, had reached a turning point in her restaurant career. Her role in management left her feeling dissatisfied, often frustrated. She missed the camaraderie of the bar and being responsible for her own work ethic vs. that of others.
By Ken So
Even the smallest of businesses and influencers can thrive with strategic social media marketing. You don’t need a stacked team of specialists or a paid partnership with a celebrity to launch your brand successfully. Follow these small business marketing best practices for social media to achieve steady growth — and watch the world discover all the wonderful things your business has to offer.
Even the smallest of businesses and influencers can thrive with strategic social media marketing. You don’t need a stacked team of specialists or a paid partnership with a celebrity to launch your brand successfully. Follow these small business marketing best practices for social media to achieve steady growth — and watch the world discover all the wonderful things your business has to offer.
It’s no secret that cybersecurity should be a top priority for any business, big or small. But if your business has remote workers or if you have a small staff working from multiple locations, you may be wondering — why does my small business need to worry about data security?
More than half of all cyberattacks are committed against small to midsize businesses. And cyberattacks on remote workers rose 238% during the pandemic. Despite this, 47% do not have a cybersecurity defense plan in place.
Arm your small business against all-too-common breaches by implementing the following security measures we’re listing below.
By Earl Gregorich, Co-Chair America’s SBDC Cybersecurity Task Force
Cybersecurity is a term we hear a lot these days. It brings a wide range of reactions, from fear to eye-rolls to curiosity. For small business owners and those who work in entrepreneurial circles, cybersecurity just seems expensive and too complex to tackle. But what if we removed “cyber” from the word for a moment and just thought of it as security? Security is a lot more approachable and while it still has a cost associated with it, there is a better understanding of why “security” costs are justified. So, let’s take a walk through a small business and consider how we might see a few things differently if we focused more on security and less on cyber when protecting the digital assets within the company.
By: Steph Davidson
Digital transformation is a term many of us are familiar with these days, and the reason is clear. As remote and hybrid workforces continue to hold a grip on the corporate world, integrative digital systems have become crucial for efficient communication and collaboration between multiple parties.
Technology options have expanded hugely since 2020, increasing our reliance on digital workspaces.
These powerful virtual work environments allow people to organize, store, edit, share, automate and optimize data, amplifying productivity and promoting better time management. No matter what kind of business you’re in, digital workspaces have become a modern zeitgeist for virtual team collaboration.
In fact, 72% of US companies report having a well-established digital workplace strategy as of 2022.