As we enter October, it’s time to recognize Cybersecurity Awareness Month. This annual event serves as a crucial reminder of the importance of staying safe and secure in our increasingly digital world. With cyber threats evolving and becoming more sophisticated, it’s essential for individuals and organizations to stay informed and take proactive steps to protect their digital assets.
By Kaitlin Friedmann, Marketing Director, Small Business Growth, GS1 US
Entrepreneurs in the retail industry are likely aware of the increased demand from consumers to know more about the products they buy. Often, the package can’t hold all the information they seek, such as product origin stories, certificates to back up sustainability claims, and more. Throughout the product life cycle, there may also be information that needs to be communicated to the end customer, such as recalls, updates, and disposal recommendations.
The retail industry is on the verge of a major change in packaging to respond to this increased demand for more information. Brands and retailers are beginning to transition UPC barcodes, a 50-year old technology, to more data-rich, robust two-dimensional barcodes (i.e. a QR code).
Want to grow your business? Think outside the cash box.
Freedom, work satisfaction and flexibility are just a few of the many reasons small business owners take the leap to follow a dream. Rachelle Gonzalez, founder of Taco Shelly’s in Bethlehem, PA, had reached a turning point in her restaurant career. Her role in management left her feeling dissatisfied, often frustrated. She missed the camaraderie of the bar and being responsible for her own work ethic vs. that of others.
By Ken So
Even the smallest of businesses and influencers can thrive with strategic social media marketing. You don’t need a stacked team of specialists or a paid partnership with a celebrity to launch your brand successfully. Follow these small business marketing best practices for social media to achieve steady growth — and watch the world discover all the wonderful things your business has to offer.
Even the smallest of businesses and influencers can thrive with strategic social media marketing. You don’t need a stacked team of specialists or a paid partnership with a celebrity to launch your brand successfully. Follow these small business marketing best practices for social media to achieve steady growth — and watch the world discover all the wonderful things your business has to offer.
It’s no secret that cybersecurity should be a top priority for any business, big or small. But if your business has remote workers or if you have a small staff working from multiple locations, you may be wondering — why does my small business need to worry about data security?
More than half of all cyberattacks are committed against small to midsize businesses. And cyberattacks on remote workers rose 238% during the pandemic. Despite this, 47% do not have a cybersecurity defense plan in place.
Arm your small business against all-too-common breaches by implementing the following security measures we’re listing below.