For Jennifer Clark, entrepreneurship grew from a deeply personal mission. As a combat veteran and mother to an autistic daughter, Clark experienced firsthand the transformative power of animal-assisted eco-therapy. This profound personal healing inspired her to found J&J Second Chance Smallholdings, an animal rescue and sanctuary in Laramie. Two years later, to expand her community impact and help sustain her mission, she launched the for-profit side of her venture: The Goat Ladies.
While many mistake the business for a standard petting zoo, Clark’s operations are focused entirely on community wellness and mental health support. The Goat Ladies offer unique services ranging from birthday parties, weddings, and gender reveals to indoor therapeutic gatherings. Beyond these events, the versatile animal crew also assists the community through local mowing and fire mitigation services.
By using animals for therapy, we (help) people by using one fluffy at a time. It is really hard to do something permanent when an animal comes up to you and feels comfortable and loves you.
Navigating the Business Landscape with the Wyoming SBDC
Transitioning from a passionate caretaker to a business owner presented a steep learning curve. To bridge the gap, Clark turned to the Wyoming Small Business Development Center (SBDC) Network. Her SBDC advisor, Jeff Engell, provided mentorship and suggestions, including an intensive eight-week business planning workshop where Jennifer mapped out her strategic goals.
The Wyoming SBDC Network also played a role in helping Clark structure her for-profit expansion, connecting her with grant opportunities, and resources to navigate regulations. The SBDC introduced Jennifer to Cyber Wyoming, enabling her to implement critical cybersecurity policies and procedures.
The SBDC has been my favorite. They’ve helped me the most with connecting with new people.
A Bright and Self-Sufficient Future
Today, The Goat Ladies are a popular attraction across Wyoming. This summer alone, Clark and her animal ambassadors are scheduled for 100 events across 150 days. The business has also successfully expanded into custom merchandise and children’s books authored by Clark, featuring real rescue animals like Magic Panda and Isabella.
Looking ahead, Clark aims to achieve complete self-sufficiency within the next five years. Backed by a recent Department of Workforce Services grant to hire new staff, she plans to secure government contracts for national forest fire mitigation, ensuring her life-saving mission continues to grow.
