You were country when country wasn’t cool. And now you’re ready to launch your small business at the core of rural America. It may not always feel like your big dreams can become reality in a small town, but in 2023, rural businesses are thriving. According to the U.S. Department of Agriculture, the nation’s manufacturing jobs — once the beating heart of rural economies — sharply declined through the 2000s. But in the last few years, those jobs have been replaced by service and retail roles, largely in small businesses.