(Part 4 of a 5-part series on email marketing strategy)
If someone asked you how email marketing is helping your business, what would you say?
Chances are you wear a lot of hats at your small business or nonprofit, and maybe numbers aren’t your strong suit.
You’d much rather focus on connecting with people in person to sell more of your products and services — or raise awareness for your nonprofit. (more…)
(Part 3 of a 5-part series on email marketing strategy)
When you’re caught up in the day-to-day of running your business, it’s easy to push your email marketing off.
But what if you could sit down and write your email in 15 minutes or less? (more…)
(Part 2 of a 5-part series on email marketing strategy)
How confident are you in your email design?
Do you know every email you send is perfectly designed to drive awareness and sales for your business?
We’ll show you how it’s done in our free webinar: Design Your Email Template in 15 Minutes or Less. Can’t attend live? Sign up anyway and we’ll email you a recording. (more…)
(Part 1 of a 5-part series on email marketing strategy)
Each year around this time, I make a plan for the coming year.
I cross off goals that I accomplished in the previous year and circle the ones I didn’t.
Sometimes the circled goals make it back onto the coming year’s list for a second attempt. (more…)
The first website launched in December of 1990. Remember 1990? Paula Abdul had a number one hit with “Opposites Attract,” the number one movie in America was “Home Alone,” and you may have owned a pair of parachute pants just like your idol MC Hammer. Over the last quarter century, styles and tastes have come and gone. Just like fashion and culture, web design trends constantly change. Keeping up with all of these trends can be difficult for a small business owner. But why even bother paying attention to web design trends? How does web design increase your bottom line? Well, you’re not still wearing parachute pants, are you?
At Wix, we would argue that web design is one of the most important factors of a business’s marketing strategy. Why? Designing an intuitive and engaging experience for your customers increases your customer lifetime value (CLTV). This is a prediction of the net profit attributed to the entire future relationship with a customer. At the end of the day, a happy customer will lead to more sales and leads. (more…)