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5 Easy Tips for Using Video in Email

September 17, 2013

Videos are a great way to get your newsletter readers to remember your message and put a face to your organization. Making a video for your small business or nonprofit is easy– most smartphones record video in High Definition, so you likely already have exactly what you need to get started already. This is great news for all small businesses and organizations, especially those who use email marketing to connect with their target audience online.

Here are 5 easy tips to help you a video in your next email:

Make it short and sweet

The shorter your video is the more effective it will be. Most people stop watching videos within the first minute. Unless you’re giving away a video podcast or a webinar, don’t make your video more than 90 seconds. If you have an idea that you know will take more than 1-2 minutes, consider turning it into a video series. Instead of using a 10-minute video in one email, create five 2-minute videos, and promote them over the course of a month. (more…)

Acquiring a Troubled Company

August 27, 2013

As the economy rebounds, businesses that have survived, and even thrived, may be tempted to acquire companies that have been less fortunate. The downturn revealed the cracks in many businesses, and their owners are coming to terms with a disheartening future.

Opportunistic business owners, sensing a bargain, may be wondering if the time is right to make an acquisition. Despite the perception that these “fire sale” opportunities represent value at a deep discount, there are risks involved. Once our clients have decided upon a potential takeover candidate, we walk them through a series of considerations to arrive at a decision that’s right for them.

The first and most obvious consideration is “why do you want to acquire this company?” The purchase should be a strategic fit, allowing for benefits such as increased marketshare, an extension of products or services, the addition of talented staff, intellectual property or equipment and real estate which can be beneficial. (more…)

Build Fall Business with Great Images

August 19, 2013

It might seem surprising but, beautiful images can help increase sales for your business. Posts with photos on Facebook received 120 percent more engagement than link or text-only posts, and Instagram and Pinterest have become increasingly popular social media platforms for consumer engagement. If you’re not yet using images as part of your marketing efforts, now is a great time to channel your inner photographic genius, and use your final weeks of summer to try it out.

Following are a few tips that you can put into practice now, to help increase sales and build customer relationships for the busy season:

Show some love. 57 percent of all mobile phone users own a smart phone, which means that you probably have a camera with you at all times. Show your customers how much you care by thanking them on your social channels. Use images you’ve taken at your business during the final days of summer and early fall and have some fun with it. (more…)

11 Tips for Transitioning From Employee to Employer

August 12, 2013
YEC Question: What’s your best leadership advice for going from employee to boss — of yourself, and maybe others too? (name one tip)

Get Ready For The Investment

“You’re used to managing a crushing workload, difficult clients and phone on perma-ring, but when you’re the boss, you get to handle ego and emotions too. An important lesson is that managing personalities, expectations, egos and abilities is just as important as everything else on your plate. A happy, healthy, productive team is a product of time and energy spent caring for your team on a personal level.”

– Yael Cohen | Founder, President, CEO, F–Cancer

Pick Up The Boss Work

“One of the most common thing that employees do when they become the boss is they still do employee tasks.That kind of work is supposed to be done by employees and you are supposed to do boss work! When we run a business, it is our job to build systems and manage people to run these systems. If you find yourself doing the work, keep asking yourself, how can I replace myself for this task?” (more…)

Are You Just Procrastinating?

August 8, 2013

Do you know what you should be doing to make your business ‘world class,’ but you are not doing it? You may come up with a million reasons why you have yet to act, but actually, you’re putting it off. Procrastinating. Getting in your own way. Ah, we’ve all been there. Indeed 70% of North Americans report procrastinating from time to time, and 20% of us are chronic procrastinators – regularly and habitually putting things off for the utopian tomorrow.

If you haven’t taken action on an important task, project, or business growth strategy its only for one reason – and its not because you are lazy: It’s because you haven’t identified the specific “type” of procrastinator you are (or “types”). By identifying your “type,’ you can begin the find the right solution.

After working with hundreds of people in small businesses, I have identified 10 types of “Action Blockers.” You can see from reading the list that there are very different reasons that set you up to put things off, and the skills you would need to become an “Action Taker” vary accordingly. (more…)