5 Easy Tips for Using Video in Email
The shorter your video is the more effective it will be. Most people stop watching videos within the first minute. Unless you’re giving away a video podcast or a webinar, don’t make your video more than 90 seconds. If you have an idea that you know will take more than 1-2 minutes, consider turning it into a video series. Instead of using a 10-minute video in one email, create five 2-minute videos, and promote them over the course of a month.
Select the right host
You’ll likely need a place to host the videos you create. The best free site you can use to host videos is YouTube. YouTube gives you the opportunity to build an online channel that could prove to be a great asset for educating your audience and you’ll never have to spend a dime on storage. All you have to do to embed a YouTube hosted video in an email is click the “Share” button and copy and paste the embed code into your email.
Embedding a thumbnail image that links to your video is pretty standard. Choose a clear image that is inspiring or funny — something that will make your audience want to click it. Technically, you could just provide the link to the video, but embedding the link in a clickable image will be more effective.
Setup your video
Don’t just throw a video into your email and expect people to want to click to watch it. Instead, take the time to effectively setup your video. Add a quick description about what people will find in the video and include a strong call to action to go along with it.
After you’ve sent out your email, see who watched your video. YouTube offers free detailed analytics and reports you can download about the performance of your videos. YouTube also offers linkable text to overlay in your video to drive traffic wherever you want it to go. If you use Constant Contact, you can look at your reports to find out how many people clicked to watch your video.