America’s SBDC Blog

A “Forbes 100 Best Websites for Entrepreneurs”

Success Story: Ohio

October 21, 2014

Center: SBDC in Elyria at Lorain County Community College

Client: Woof House (dog boarding kennel)

Bob Sell had been dreaming about owning his own business for years. After spending 10 years working a second job at a kennel in Pennsylvania, he decided to find a kennel to buy. After a long search, he found a kennel in Sheffield Village, OH and began working with John Guidone, a local commercial bank officer at Lorain National Bank. Mr. Sell had everything he needed to qualify for an SBA Small Business Loan with LNB, except a business plan. He had never written a business plan, and didn’t know where to start.

John connected Bob with Kim Plzak, Director at the Small Business Development Center at Lorain County Community College. The fact that Bob was out of state did not deter him or the SBDC! Kim and Bob scheduled several phone meetings and exchanged information via email. The SBDC obtained research to assist and communicated regularly with Bob. Bob worked many hours, with the assistance of the SBDC, to write his plan. About two months later, Bob’s plan was complete. (more…)

Success Story: Wisconsin

October 15, 2014
Fox Valley Entrepreneur Believes in SBDC “Magic”

Link ComputingWhen unexpected and costly building renovations threatened to delay or possibly end Ray Reinders’ dream of launching his own IT business, he turned to the Wisconsin Small Business Development Center (SBDC) at UW Oshkosh. SBDC director, Colleen Merrill, was instrumental in connecting Link Computing with financial resources that supported the start of the business in October 2013.

“A friend of mine said, ‘go to Colleen Merrill. She makes magic happen,’” Reindeers says. “Colleen understood what I was trying to accomplish. She worked up numbers and business concepts, and told us what we should expect. She cut every piece of red tape imaginable. Within a month I had a $90,000 loan to complete the project. I can’t imagine doing all that on my own.”

Once financing was secure, Reinders was able to put his focus on business development. Merrill help him implement processes and procedures that were scalable, efficient, and transferable.  By developing these tools, the company was in a position to grow at a pace they determined, hire additional employees, and feel comfortable knowing a plan was laid out.  (more…)

Protecting Intellectual Property Locks

October 14, 2014

Intellectual_property_locksEvery small business should have a basic understanding of the laws that apply to protecting intellectual property. It is the only way a company will be able to protect their unique creations and ideas from competitors. There are four major ways a small business can obtain legal protection for intellectual property (IP).

Trade Secrets

This is business information that a company keeps secret. This information gives the small business an advantage over their competitors. It could be a device, method, formula and more. A trade secret example could be anything from the ingredients used in a food product, to the process used for creating an object. This cannot be protected by registering it. A small business must control access to this type of information. Companies must use Non-Disclosure Agreements, employment covenants and more to protect their trade secret.

Copyright

A small business may have created literature to sell their product that should have copyright protection. Copyright protection could also include music, computer software and more. In theory, copyright protection occurs the minute the work in created. When a small business holds a copyright, they will be able to better prove their case if a copyright infringement lawsuit becomes necessary. Details of copyright registration can be found at the US Copyright office website.  (more…)

Is it time to get a SSL certificate?

October 13, 2014

At first, determining whether or not you need a SSL (Secure Socket Layer) certificate might seem like a daunting task. What do they do? Do I really need one, and if I do, why? When do I attach it to my site? Don’t worry — just about every small business owner launching a website for the first time asks the same questions.

The whole concept of SSL might seem like a mystery, but it’s actually fairly clear-cut. Here’s the lowdown:

What is SSL? 

Secure Socket Layer (SSL) is a security mechanism that works between a user’s Web browser (like Firefox® and Google Chrome™) and the website the user is connecting to. The website’s software includes a SSL certificate issued by a trustworthy authority. When confidential info needs to be exchanged, SSL is used to encrypt the information before it is sent, and then to decrypt it at the other end, when it has been received.  (more…)

Simple steps to crafting powerful marketing campaigns

October 7, 2014

The goal of any marketing effort is to achieve a measurable result—and for many that goal to is often focused on moving your audience to take action. This may sound like an overwhelming task, but with the right approach in place, it does not have to be difficult to develop marketing campaigns that drive impact and achieve great results.  Following are some simple steps that you can follow to help craft powerful marketing campaigns.

1) Think about the audience you’re trying to reach

Start by thinking about your ideal customer. Who are they? What are they interested in? What problems can you help them solve? Relevance is one of the most important factors of any successful marketing campaign. The goal of your marketing should be to create something that customers and potential customers will appreciate. That’s the type of experience people are going to pay attention to, and it’s also the best way to bring customers back.  (more…)