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Is Mediation Your Best Option?

October 23, 2013

Legal disputes are costly, time consuming, emotionally draining, and not good for business. A business dispute is a business illness. If mild, you can work through it, but it still drags you down and impacts profits. If severe, a business dispute can destroy an entire business. Unfortunately, just as illnesses are an inevitable part of being human, disputes are an inevitable part of doing business. Learning how to effectively manage the disputes that arise is critical for business success.

Negotiation, mediation, and litigation are each potent processes for breaking down an impasse so that disputants can move from conflict to resolution. As with any tool, there are right and wrong times and ways to use it.

Negotiate, Mediate, or Litigate?

Litigation is often the most costly, time-consuming, and ineffective method for getting to resolution. It takes control of the dispute out of the hands of the business owner and gives it to a third party, such as a judge, arbitrator, or jury. This is not to say that litigation is bad and should be avoided in all cases. Litigation is appropriate when it is simply impossible to work through issues consensually. (more…)

Cheers! Surly Brewing Breaks New Ground by Repealing an Old Law

October 22, 2013

Two and a half years ago, Minnesota craft favorite Surly Brewing announced plans to open a new $20 million “destination brewery” in Minneapolis. There was just one problem. It was illegal.

A Prohibition-era law still on the books in Minnesota forbid breweries from serving their beer on premises. The Free Enterprise Tour stopped at Surly Brewing for a tour, a sample of Furious IPA, and background on the fight to get the outdated law repealed. The original law, Surly Brewing President Omar Ansari explained, was designed to maintain a three-tier system keeping alcohol manufacturers, distributors, and retailers apart.

It’s fitting that Surly was given its name to describe “the anger fueled by the inability to find good beer,” and perhaps even more fitting that Surly led the charge to change the law and put good beer in the hands of beer lovers. The so-called “Surly Bill” to get the antiquated law repealed was championed by beer lovers throughout Minnesota. “Surly Nation”—which includes other craft brewers, an active social media community, and beer lovers alike—demonstrated what the brewery dubbed the “Power of the Pint” through a massive grassroots campaign to garner support for the bill.  (more…)

Four Insights for Small-Business Marketing

October 16, 2013

“How and when will this generate sales?” That’s what entrepreneurs typically ask themselves when investing in marketing. “And that is the completely WRONG question to ask,” says marketing expert David Newman. In his new book, DO IT! MARKETING (AMACOM; June 20, 2013), Newman reveals the right questions to ask, right away, for marketing a small business with a big impact – both online and off. It all builds on these four fundamental insights:

Insight #1: You need to sell the same way that you buy. When was the last time you snapped up an offer from spam e-mail? When’s the last time you gave your credit card number over to a cold caller who interrupted your dinner? As a customer, you don’t buy from any company based on its spam, cold calls, postcards, or text pitches. So, why do you expect any customer—let alone, lots of eager customers—to buy based on yours? The right question to ask, in Newman’s book: What value have I added to my prospect’s world in order to earn the right to invite them to a conversation and offer my solution to their problems, headaches, heartaches, and challenges?

Insight #2: Referrals rock, but they’re not everything. “I don’t need to do any marketing because 99 percent of my business is repeat and referral business.” Maybe that’s what you tell yourself. Do you seriously think that referrals don’t check you out online before picking up the phone? What messages are you sending to valued referrals with an outdated website and abandoned Twitter account? The right questions to ask, in Newman’s book: Does my overall online presence reassure and reinforce the referrals I earn? Does it contain the most current, credible, and relevant positioning, content, and resources to make my advocates look better—not worse—for referring me? (more…)

14 Low-Cost Ways to Test Your Website With a Small Audience

October 15, 2013

1. Go With Google AdWords

“Build a simple landing page with an email signup. Test various keywords via AdWords and see what converts (via email signup) and what doesn’t. It’s a pretty simple and effective way to test a new idea or product with a targeted audience.” – Josh Weiss | Founder and President, Bluegala

2. Linkback With a Guest Post

“Want to see how a product, service or idea is going to resonate with a market outside your current niche? Write a guest post for a popular blog in that space. See how the readers respond to your ideas. You’ll get traffic sent your way, but more importantly be able to gauge whether or not that market is a good fit for your business.” – Sean Ogle | Founder, Location 180, LLC

3. Recruit Your Feedback Army

Feedback Army is a great tool for receiving feedback on your website. It’s cheap and provides excellent results. “ – Ben Lang | Founder, Mapped In Israel  (more…)

Love to Travel? 13 Reasons Entrepreneurs Do Too

October 8, 2013

The Young Entrepreneur Council asked 13 start-up leaders why entrepreneurship allows them to travel so much.

PUBLIC SPEAKING AT EVENTS

 “I travel all the time for work as I am a behavioral investigator. I speak and consult with companies about human lie detection. To be able to reach many audiences, I try to book as many events in different cities. I also love doing on the ground research in new countries to see if their cultural nonverbal behavior is different. I enjoy working with both foreign and national HR and sales teams.”
Vanessa Van Edwards | Author and Techpreneur, Science of People

LIVING OUT LOCATION INDEPENDENCE

 “I created Location Rebel, a community designed to help people build businesses they can run from anywhere on Earth. The nature of the community forces me to continue my own goal of traveling, both for credibility and marketing purposes. It’s my goal to show people that you don’t have to sit in a cubicle all day to make a good living!”
Sean Ogle | Founder, Location 180, LLC (more…)