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Email Marketing Strategy. Take the 15 Minute Challenge: PLAN

May 17, 2017

(Part 1 of a 5-part series on email marketing strategy)

By Bria Sullivan

Email Marketing Strategy - PLAN

Each year around this time, I make a plan for the coming year.

I cross off goals that I accomplished in the previous year and circle the ones I didn’t.

Sometimes the circled goals make it back onto the coming year’s list for a second attempt. (more…)

Building Great Cabinets – and Great Lives

May 15, 2017
Success Story: Missouri

Phillip CohenPhillip Cohen, founder and CEO of Cohen Architectural Woodworking in St. James, Missouri, is the U.S. Small Business Administration’s 2017 Small Business Person of the Year for Missouri.

Not bad for a former hippie.

And one-time, self-described, homeless drug user.

And father of nine, most of whom work in the business.

And savvy businessman who began woodworking as therapy and turned it into a 75-employee, 54,000 square foot state-of-the-art facility in St. James, with a branch office in Lenexa, Kansas, that can accommodate large-scale and multi-unit rollouts. Projected sales are in the $14 million range.

“Back in the 90s, when I was real broken, I wrote a book for a missionary in Nicaragua,” says Cohen. “He told me God would heal me someday, that I would have a story to change peoples’ lives. That I have to quit thinking about myself, start thinking of others.”

“I never thought God would heal me. But I made a promise that if he would, I’d spend my life healing others.”

And that’s the cornerstone of Cohen Architectural Woodworking, a full-service cabinetry and millwork facility where personal and group development are emphasized over the scrum of orders.  (more…)

What’s QuickBooks Self-Employed?

May 10, 2017

If you are a freelancer or independent contractor in any field, QuickBooks Self-Employed can help you stay prepared for tax time throughout the year. With your input, and by eventually understanding your way of doing business, QuickBooks Self-Employed will help you separate business and personal expenses as well as identify Schedule C deductions. If you need more guidance, or have loyalties to a tax preparer, you can invite them to sign-in to your account so their job becomes easier as well!

What makes it so special? Along with the tax readiness, QuickBooks Self-Employed offers tools that help you find and maximize deductions so you can focus on doing what you love. Yep, that means more money back in your pocket and more time to do what you do best.

On average, QuickBooks Self-Employed subscribers identify $4,340 in potential tax savings per year.*

But how does it work? QuickBooks Self-Employed customers get these where-have-you-been-all-my-life features:

1) Easily track your expenses. Once you connect a bank account, expense tracking helps you separate your personal and business spending with just the swipe of a screen. (more…)

Hawaii #SBDC Client Wins National “Small Business Person of the Year” – and Recap #SmallBusinessWeek

May 5, 2017

Small Business Week Winner presentationAs part of National Small Business Week, Vice President of the United States Mike Pence, SBA Administrator Linda McMahon, and First Daughter and entrepreneur Ivanka Trump recognized this year’s Small Business Persons of the Year and other national award winners at a ceremony and reception at the United States Institute of Peace in Washington, D.C., on Monday, May 1st, 2017.

“It is my extreme pleasure to announce that husband-and-wife business partners Garrett and Melanie Marrero of Maui Brewing Company are this year’s national Small Business Persons of the Year,” McMahon said. “Their innovative spirit, with assistance from the SBA and its lending and partners, created a thriving business and hundreds of jobs for their community.”

Garrett Marrero and Charles "Tee" RoweGarrett and Melanie started working with the Hawaii SBDC in 2004, when they were seeking financing for their first project – a small, seven-barrel brewpub launched with the help of SBA financing. Today, Maui Brewing Company is the largest craft beer producer in Hawaii.

“Garrett and Melanie have shown impressive growth, expanding the size, sales and scope of their business,” McMahon said. “By 2007, increasing demand led them to open a second location in Lahaina with a 25-barrel capacity, giving them the ability to provide brewery tours and making it a tourist destination as well. By 2013, they were producing more than 19,000 barrels of beer a year, boosting revenues to more than $10 million. They have since expanded with a new 18,000 square-foot restaurant that opened in Oahu last year, and new brewpubs and eateries are scheduled to open later this year. By the end of 2018, Maui Brewing Company will employ a workforce of 700.”  (more…)