We know it when we see it: that cool new video, the thoughtful how-to article from a favorite business, or the eye-catching image that starts buzz around a brand. These are examples of content marketing in action, and if your small business isn’t exploring it, you should ask yourself: Why not?

Content marketing is effective because it offers value to the viewer beyond a simple ad. Whether it’s a blog, social media post, or “viral” video, content marketing can be entertaining, inspiring, or share a bit of expertise that can help your customer. It’s something they’ll want to bookmark, re-post, or share with friends. And most importantly, it builds a positive perception around your business. In fact, the blog post you’re reading right now is an example of content marketing at work!  (more…)

By Leslie Phillips

Email marketing is one of the strongest ways you can engage customers and drive traffic to your website. Think of your email as a fan club perk for your customers, almost like their V.I.P. ticket to your website. When used properly, email campaigns keep your brand in the minds (and inboxes) of your most valued client base.

Let’s roll out the red carpet and discover ways to use email marketing to drive more visitors to your website.

Introduce new products

Make being an insider worth it. Send your customers an update when you add new products or services to your business catalog. In fact, take it up a notch. Give your subscribers an exclusive chance to buy products on your site before you open them up to the general public. Just add a link to your email campaign that points to a page on your site that includes more information. It’s like inviting fans to a pre-release party.  (more…)