Uh, what?? At first glance, the title of this week’s blog might seem like a strange thing for FranNet to advocate. But there’s a deeper meaning in this attention-getting headline that includes lessons we want all of our potential clients to be aware of before investigating a franchise opportunity. Not everyone is cut out to own or run a business. Let’s explain what exactly we mean by this….
Everyone is familiar with the American Dream concept. It holds that if you work hard enough, have your success, and pay your dues, you can achieve anything that you put your mind to. This we understand. We understand that people from all walks of life have dreams of starting their own business and being their own boss. But the simple reality is that not everyone can make the grade. And our consultation process is specifically designed to indicate the difference.
We don’t want to see failures. Which is why at FranNet, we don’t just agree that you’re fully prepared to run out and start a business of your own without extremely careful consideration. It does us no good if this first path is chosen, only to close up shop shortly thereafter. That’s a lot of wasted time, effort and most importantly—money. The better path is to begin on a journey of extreme self-discovery through due diligence. Simply put, if you want to own a business and be successful, you’re going to have to help us do a lot of homework with you.
The proper path mentioned above begins with an initial consultation. We’re quite certain that you’ll come to your first meeting armed and ready to tell us exactly which type of business you can run. You may be right, but we want to make certain you’re right! During our consultation process, we go through exercises that produce specific qualifications necessary to match you up with just the right franchise opportunity. This includes your strengths, your weaknesses and your financial position.
If you stay engaged in the process and take into account what we’ll discover together, you’ll then move on to filling out some specific questionnaires. This is a more complex “drilling down” exercise that will show your motivations, how you handle people and how your financial situation stacks up. This step is usually a turning point for our candidates. If your entrepreneurial journey continues, there’s a good possibility that the intentions of owning a business are sincere.
Having helped so many of our candidates throughout the years become successful and happy business owners, it’s natural for us to want this outcome for everyone. But at FranNet, we believe that an educated “no” is much better than an uneducated “yes” when it comes to answering the question of whether or not you’re cut out to own a business.
FranNet Bio: FranNet is North America’s most respected leader in matching individuals with franchise ownership opportunities. Founded in 1987, FranNet has more than 100 experienced consultants across the United States, Canada, Germany and the United Kingdom. FranNet uses a proprietary profiling and consultative process to determine a business model unique to each client’s goals, skill sets and interests, and has matched thousands of prospective business owners to rewarding small business franchise opportunities. Based in Louisville, Kentucky, FranNet has been recognized by Inc. magazine as one of the fastest growing private companies in America for the last five years.