Uh, what?? At first glance, the title of this week’s blog might seem like a strange thing for FranNet to advocate. But there’s a deeper meaning in this attention-getting headline that includes lessons we want all of our potential clients to be aware of before investigating a franchise opportunity. Not everyone is cut out to own or run a business. Let’s explain what exactly we mean by this….
Everyone is familiar with the American Dream concept. It holds that if you work hard enough, have your success, and pay your dues, you can achieve anything that you put your mind to. This we understand. We understand that people from all walks of life have dreams of starting their own business and being their own boss. But the simple reality is that not everyone can make the grade. And our consultation process is specifically designed to indicate the difference.
We don’t want to see failures. Which is why at FranNet, we don’t just agree that you’re fully prepared to run out and start a business of your own without extremely careful consideration. It does us no good if this first path is chosen, only to close up shop shortly thereafter. That’s a lot of wasted time, effort and most importantly—money. The better path is to begin on a journey of extreme self-discovery through due diligence. Simply put, if you want to own a business and be successful, you’re going to have to help us do a lot of homework with you. (more…)