One of the most frequent questions we get at Google is whether it makes sense to advertise a small, local business with a limited budget. The short answer is yes, but it’s helpful to understand how advertising on Google works.
Coco Pannell, an AdWords Community Lead, provides a great introduction to online advertising, explaining how it differs from traditional advertising. She talks about how advertising works on Google, including some of the targeting capabilities.
A few highlights from this lesson:
Online advertising delivers ads to people browsing through websites or searching online.
You, the advertiser, control where ads can appear. You can target ads to searches related to the products or services you sell and show ads to people who are your most likely customers.
You, the advertiser, control the costs. You can choose a budget that makes sense for your business. Within that budget, you pay only when someone actually clicks through from your ad and visits your site.
To close this lesson, Coco talks about a free online course called Online Marketing 101: Advertising on the web. This helpful course can help you learn more about online advertising. It includes videos, quizzes, and links to additional resources.
Want to learn more? Watch our video lesson.
Friday 15: Small Business Tips, is a series designed to help small businesses like yours make the most of their online presence. If you missed the August post about improving the header and footer areas of your website, check it out here: http://asbdcbizblog.blogspot.com/2014/08/improve-your-business-website-with.html
You can read the full lessons and view more tips for growing your business online at www.gybo.com/friday15. Don’t forget to sign up to receive new lessons directly in your inbox, and make it a habit to grow your business online with Friday 15.
On behalf of the entire Get Your Business Online team, I wish you great success growing your business.
Whitney Lemon – Friday 15 Host, Google Small Business Engagement
BIO: Whitney hosts Friday 15: Small Business Tips, Google’s series to help small businesses succeed online, in 15 minutes or less. Friday 15 is part of Google’s Get Your Business Online program, providing small businesses with a custom domain name and web hosting- free for one year.