One of the most frequent questions we get at Google is whether it makes sense to advertise a small, local business with a limited budget. The short answer is yes, but it’s helpful to understand how advertising on Google works.
Coco Pannell, an AdWords Community Lead, provides a great introduction to online advertising, explaining how it differs from traditional advertising. She talks about how advertising works on Google, including some of the targeting capabilities.
A few highlights from this lesson:
• Online advertising delivers ads to people browsing through websites or searching online.
• You, the advertiser, control where ads can appear. You can target ads to searches related to the products or services you sell and show ads to people who are your most likely customers. (more…)