Marketing

By Anissa Starnes
Director, National Organizations, Constant Contact

Don’t wait for foot traffic to slow down or your new business pipeline to dry up before figuring out that your customers just aren’t that into your business anymore. Before they reach that point, customers often leave clues that their feelings are starting to change.

At first, the signs are subtle. Customers are less responsive to your marketing efforts, they come in less frequently, and they stop referring new business. When you ask them if everything is okay, they tell you everything is fine. Still, you know something is off but you can’t put your finger on it. While you can’t read their minds, you can read the signs they leave behind, most often in the way they respond to your email marketing campaigns.

Three Subtle Signs Customers Are Pulling Away

By digging into your email marketing results, you can see the subtle cues that customers are starting to pull away. The three areas you want to pay closest attention to are:  (more…)

By Eric Spellmann

By Stacey Hartman

Establishing an online presence for your small business seems like a no-brainer nowadays. So you set up your site, linked up your company social media profiles, and created an email marketing campaign. Customers are loving your weekly emails and your subscriptions (and sales) are growing. You’re good to go now, right? This is exactly what you were aiming for, after all.

Well, sort of. It’s a good start, but there are steps needed to ensure that you don’t lose the subscriber base that you worked so hard to build. Let’s take a look at a few of the major ways that you could be losing email subscribers.

1. Purchasing email lists

Your subscriber numbers are slowly growing, but they could always grow faster. And let’s face it, those email lists look pretty tempting after all the hard work you’ve done. Resist the temptation. The list is typically sold to many people, rather than just you, so those email addresses are likely already being spammed with unsolicited email. That, and some email list providers gather their email lists in sketchy ways. And, since you’re probably not the only person who bought the email list, the recipients are much more likely to mark you as spam.  (more…)