Marketing

This article is the second in a series on Internet Marketing for Beginners. In the first article, I discussed setting a proper online goal. A website should either generate sales, leads, or support for an existing customer base.

This article will focus on the first goal: Generating Sales.

Some of you may think ALL websites should generate sales. However, in my opinion, only a few should consider that their goal. When I say, “generate sales,” I define that phrase as allowing someone to put a product in a “shopping cart” and paying for it online. The merchant has only to ship it at that point.

The majority of you don’t need a shopping cart. Basically, those who sell high-priced items or services rarely need a shopping cart. Examples would include realtors, repairmen, consultants, etc. (more…)

Feedback is one of the most important aspects of any event—be it a sale, a wine tasting, an open house, a conference, or another gathering– because it can tell you if all your efforts were worth it from your attendees’ perspective. Staying on top of what those people are saying before, during, and after your event will ensure that your future gatherings will help you continue your momentum. The good news is that social media makes it easier than ever to have a feel for what your attendees are saying

Following are 7 ways you can gather feedback, before your next event, while your event is still taking place and after it’s all over.

Pre- Event

· Conduct a Pre-Poll: Find out what your attendees are expecting from your event. This helps you plan accordingly and gauge how well you’ve done at meeting those expectations. (more…)

If you’re like most entrepreneurs, you’re not sure whether mobile ads are worth the investment. While it seems like everybody and their grandmothers can’t add two plus two without the assistance of a smartphone these days, mobile ads have a mixed history.

Before you consider launching a mobile advertising campaign, obtain a solid grasp on what mobile ads are, their unique advantages and if the benefits outweigh the costs.

What Makes Mobile Ads Different

Mobile ads generally come in the same varieties as traditional online ads: some are graphical and some are text-based. Because most mobile ads appear in apps and mobile searches (especially map searches), the amount of text and graphics available for mobile ads is very limited. And mobile advertising platforms offer far fewer ad placements than their desktop platform counterparts. (more…)

It happens all the time: You’ve written the content for your newsletter. You have all the articles perfectly squared away and laid out. Then you’re faced with the task of writing a compelling subject line so irresistible that readers can’t help but open and read your email.

I wish I could tell you that somewhere out there is the perfect subject line, one that could send your open-rates skyrocketing and make opt-outs and spam reports ancient history, but I can’t.

I can tell you, however, that creating almost perfect subject lines is possible and it starts with understanding six simple truths about your readers: (more…)