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Apps Quickly Becoming an Integral Part of Small Business DNA

July 25, 2016
By Vinay Pai

man_holding_tablet_computer-2When operating a business, it’s easy to get absorbed into daily routines, and forget to take a step back and ask, “Is there a better way?” One of the biggest takeaways I can share from my startup experience is to encourage entrepreneurs to explore and discover new technologies that can improve how you operate your business.

With technology changing by the minute and its options seeming endless, business solutions may appear out of reach, too expensive or completely overwhelming to think about. There are, however, free or low-cost alternatives to help your business run efficiently. A recent article in Entrepreneur Magazine discusses how apps and the Cloud provide entrepreneurs a better way to run their small business. Entrepreneurs running their business on the cloud not only benefit from the mobility factor, but also benefit from the many options to integrate new tools that help improve business productivity, operations, and even access to credit.

Let’s take for example Theresa Lee, the founder of Future Glory. Theresa handcrafts socially conscious goods, and she relies on QuickBooks integrations with Shopify and PayPal so she can focus on design, and not numbers. She uses the Shopify for QuickBooks app, which automatically syncs all of her Shopify e-commerce data, sales transactions, and PayPal payments to QuickBooks, giving her back time to focus on creating amazing accessories. Other customers who don’t have an online store use the Sync with PayPal app to seamlessly import sales (including line items, fees and taxes), as well as customer information into QuickBooks. By using apps, Theresa manages all the day-to-day bookkeeping herself, spending less than 20 minutes a day on tasks such as invoicing and tracking vendor payments.  (more…)

Go Mobile this Month with Google

June 20, 2016
By Nancy Jeng

This year, more than half of all searches will take place on mobile devices. Yet many small businesses are not optimized to serve a mobile-first audience. So how do you know if your small business site is mobile-friendly?

This month, Google releases a new tool called Test My Site to help small business owners and website managers evaluate their sites for mobile-friendliness. Just input your URL and get your mobile friendliness score. Here, we break down what mobile friendliness means, and why it matters for your business.

Mobile Design. People are five times more likely to leave a site if it isn’t mobile friendly. Your site mobile design score will tell you whether your content is sized properly, legible or even viewable on mobile devices. (more…)

Forget Your Passwords – You Don’t Need Them Anymore

June 7, 2016
By Eric Spellmann

We all hate trying to remember a thousand different passwords. And everyone is always telling us to come up with passwords that are not easy to guess!

In this video, Eric Spellmann shows how the future of security does NOT include these crazy passwords. In fact, you will achieve higher security WITHOUT having to memorize anything!

No, this isn’t fingerprint or retinal scanning. Want to see the future? Watch this video!

This National Small Business Week, We’re #AllForSmallBiz

April 6, 2016
By Nancy Jeng

National Small Business Week is a time when we recognize the enormous contributions of small businesses and celebrate their successes. This year, Google and partnering organizations are taking it one step further and encouraging everyone—citizens, communities and business owners themselves—to come together and give small businesses the help they need to succeed.

Small businesses account for 99.7% of employer firms in the US (SBA 2014), which means when small businesses succeed, everyone benefits. Stronger businesses build stronger communities and we can all help to make sure those businesses are set up for success. But many small businesses are lagging behind when it comes to their online presence. 4 in 5 consumers use search engines to find local information nearby like store address, business hours, product availability and directions (Google/Ipsos 2014), yet only 37% of businesses have claimed a local business listing on a search engine (Marketing Sherpa 2012).

This Small Business Week, let’s make sure all the businesses in our local communities are primed for online success. Here are three ways in which you can help a fellow small business owner:  (more…)

Hungry? Here’s How Building a Website is Like Making a Sandwich

March 28, 2016 3 Comments
By Mukul Sheopory

website-sandwich-1You’ve been thinking about building a website, but with all the other responsibilities you carry as a small business owner, the thought of taking on another project might be overwhelming. It doesn’t have to be.

I’m going to show you how building a website can be as simple as making a sandwich. You can do it yourself or hire someone to do it for you, and your approach will depend on:

— Your comfort level with the technology
— How customized you need your website to be
— Your budget

Get out the mayo and let’s go!  (more…)