By Nancy Jeng
This year, more than half of all searches will take place on mobile devices. Yet many small businesses are not optimized to serve a mobile-first audience. So how do you know if your small business site is mobile-friendly?
This month, Google releases a new tool called Test My Site to help small business owners and website managers evaluate their sites for mobile-friendliness. Just input your URL and get your mobile friendliness score. Here, we break down what mobile friendliness means, and why it matters for your business.
Mobile Design. People are five times more likely to leave a site if it isn’t mobile friendly. Your site mobile design score will tell you whether your content is sized properly, legible or even viewable on mobile devices.
Mobile Speed. Nearly half of all visitors will leave a mobile site if the pages don’t load within 3 seconds. What slows down your mobile site? Large photos are often the culprit.
Desktop Speed. 9 out of 10 people say they use multiple screens for such tasks as booking a flight online or managing their personal finances. This means that your site should work just as well on desktop or laptops as it does on mobile (and vice versa).
In case you need a little extra help to go mobile, we’ve assembled a team of mobile experts to help answer your mobile-related questions. Join us on June 23rd at 12 noon PT for a live #AskAMobilePro Twitter chat, featuring a panel of eleven mobile experts. And don’t forget to follow us on Twitter or Google+ for more updates.
BIO: Nancy is the content strategy and operations lead for the Google Small Business Community, whose mission it is to help small businesses succeed online by connecting them to experts and each other. For more about Google Small Business, follow us on Twitter @GoogleSmallBiz or join the Google Small Business Community at g.co/gsbc.