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Forget Your Passwords – You Don’t Need Them Anymore

June 7, 2016
By Eric Spellmann

We all hate trying to remember a thousand different passwords. And everyone is always telling us to come up with passwords that are not easy to guess!

In this video, Eric Spellmann shows how the future of security does NOT include these crazy passwords. In fact, you will achieve higher security WITHOUT having to memorize anything!

No, this isn’t fingerprint or retinal scanning. Want to see the future? Watch this video!

This National Small Business Week, We’re #AllForSmallBiz

April 6, 2016
By Nancy Jeng

National Small Business Week is a time when we recognize the enormous contributions of small businesses and celebrate their successes. This year, Google and partnering organizations are taking it one step further and encouraging everyone—citizens, communities and business owners themselves—to come together and give small businesses the help they need to succeed.

Small businesses account for 99.7% of employer firms in the US (SBA 2014), which means when small businesses succeed, everyone benefits. Stronger businesses build stronger communities and we can all help to make sure those businesses are set up for success. But many small businesses are lagging behind when it comes to their online presence. 4 in 5 consumers use search engines to find local information nearby like store address, business hours, product availability and directions (Google/Ipsos 2014), yet only 37% of businesses have claimed a local business listing on a search engine (Marketing Sherpa 2012).

This Small Business Week, let’s make sure all the businesses in our local communities are primed for online success. Here are three ways in which you can help a fellow small business owner:  (more…)

Hungry? Here’s How Building a Website is Like Making a Sandwich

March 28, 2016 3 Comments
By Mukul Sheopory

website-sandwich-1You’ve been thinking about building a website, but with all the other responsibilities you carry as a small business owner, the thought of taking on another project might be overwhelming. It doesn’t have to be.

I’m going to show you how building a website can be as simple as making a sandwich. You can do it yourself or hire someone to do it for you, and your approach will depend on:

— Your comfort level with the technology
— How customized you need your website to be
— Your budget

Get out the mayo and let’s go!  (more…)

For the Love of Small Business

February 4, 2016
By Nancy Jeng

Google-For-The-Love-Of-Small-BusinessValentine’s Day is coming up, and for many businesses this means getting ready for the fourth-largest spending holiday of the year (National Retail Foundation). To help our fellow small business owners, we’ve prepared five tips for how you can get ahead during the season of love:

1. Capitalize on trending keywords. Google Trends shows the top terms relating to Valentine’s Day are ‘gifts for him,’ ‘valentine’s gifts,’ and ‘Valentine’s Day ideas.’ Build these and other relevant keywords into your site, content and social channels.

2. Make sure your customers can find you. Update your Google listing with your hours, location and relevant Valentine’s-themed photos. If you haven’t already, visit Google My Business to claim your business listing. (more…)