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Community Ties, Relationship with UGA SBDC Leads to Growth for Restaurant Franchise

September 25, 2025

Like many small business owners, Purvi Patel, a franchise owner of fast-casual Mexican grill Dos Bros, was struggling to keep her restaurant going during the pandemic. After attending a University of Georgia Small Business Development Center (UGA SBDC) class on small business funding and pandemic resources, Patel set up a meeting with UGA SBDC business advisor Nora Guzman to help guide her through the pandemic funding process.

Patel’s relationship with UGA SBDC in Rome has grown to focus on other areas of the business, from business financials and marketing plans to expanding catering options and streamlining the ordering process. Today, Dos Bros has added two more franchise locations and has seen a significant growth in revenue.

“I helped them navigate how to get funding from the Paycheck Protection Program (PPP) and helped them figure out the loan forgiveness process, but our relationship has expanded since,” said Guzman. “Anytime Purvi has business-related questions, she knows she can call me.”

Guzman helped Patel dive into her business financials and use that information in her financial decisions.

“We were looking at alternatives for growth,” said Guzman. “I did an analysis on their best sellers, what are they known for. We found catering brought in a higher profit margin than just individual sales.”

With that information in hand, Patel shifted her focus to growing the catering arm of her business through marketing and a reorganization of operations.

“We are currently working to streamline the process for corporate catering in the northwest Georgia area for both pick-up and delivery,” said Patel. “We’ve done a web analysis and market research to better understand our market and better serve our customer base.”

Guzman helped Patel prepare a marketing campaign focused on catering and coached her on how to be strategic in her efforts.

Portrait of Dos Bros owner Purvi Patel

In addition to serving catering orders, Patel enjoys serving her community by being involved in nonprofit organizations.

“Her commitment to her community has been part of her success,” Guzman said of Patel. “She’s found a way to get people in the door of her restaurant while also giving back to non-profit organizations that she’s passionate about.”

By hosting community spirit nights, Dos Bros is able to donate 30% of its sales to partnering organizations.

In addition, Patel works with Crossplains Community Partners to employ individuals with intellectual disabilities and give them real-world experiences. She also works with Dalton Public Schools and Whitfield County Schools’ Work Based Learning programs to provide students with structured work experiences. Being connected to the UGA SBDC helps Patel keep her business aligned with her community outreach goals.

“This is a reason we continue to look so closely at our financial projections and business plan with the UGA SBDC,” said Patel. “We want to make sure our business succeeds and that we can continue to work with our community partners.”

Since opening her first Dos Bros restaurant in Dalton in 2018, Patel has opened locations in Rome and Marietta and hopes to open another in northwest Georgia in the future.

Even more impressive is the personal growth Patel has experienced since reaching out to the UGA SBDC. She was awarded Diplomat of the Year in 2021 by the Greater Dalton Chamber of Commerce, has been nominated for the organization’s Small Business Award, and graduated from the Leadership Dalton-Whitfield program in 2024.   

Patel believes the secret to her success lies in working hard, staying focused, and conducting herself with integrity. Those principles serve as her guide and shape every action of her professional journey.

“We are thankful for the UGA SBDC,” said Patel. “It provides us with great consultants and business resources that help us to be successful so we can continue to serve our communities.”

Second Stimulus Eases Lending Terms, Creating a Buyer’s Market

February 16, 2021
By FranNet – 

The recently signed second stimulus package includes several provisions that should make it easier than ever for qualified buyers to access capital through the Small Business Administration (SBA) for starting a new business. We spoke with our friends at Benetrends Financial regarding the details of the new package and the impact it will have on entrepreneurs considering owning a business.

Eric Schechterman, Chief Development Officer at Benetrends Financial, said, “While the lending environment continues to rebound and lenders continue to adapt what they are looking for from borrowers these provisions should have a huge impact in 2021.” Not to be confused with specific Paycheck Protection Program (PPP) loan details, here is the information buyers need to know about enhanced borrowing opportunities with the SBA: Share on X (more…)

The Truth Behind Franchise Ownership

October 28, 2015

frannet-the-truth-behind-franchise-ownershipWhat does it take to own a franchise? In many ways, the responsibilities of a franchise owner align quite similarly with those of a small business owner. Even though they are essentially the same, the franchise owner starts off with a few more advantages.

There are many franchise concepts and some of them offer a type of product or service that connects directly with the customer. Depending on which franchise you choose, you could be very involved with the public on a daily basis. If you don’t have the patience or personality to deal with complaints, demands and the occasional attitude, then you might want to look for a franchise that does not need you on the front lines. Carefully understand the outline of your responsibilities and don’t settle for something you aren’t passionate about.

As an owner you need to make sure you have a strong team of employees, so you need to prepare for effectively training and motivating your team. The franchisee’s training and on-going support will come from the franchisor; however, the franchisee must pass on his or her knowledge and use it to better their individual operation.  (more…)

Consider the Legal and Financial Aspects of Owning a Franchise

October 15, 2015

FranNet-Blog-10-15-2015As with any major investment, the best decision can be made only if you’re as informed as possible. You need to spend a good deal of time researching, interviewing and exploring your options — and a part of the process is determining what the legal and financial aspects are.

As your focus gets more serious with the idea of owning your own franchise, you need to genuinely look at your financials and propose a budget with which you feel comfortable. Research the many options you have, like the Self-Directed 401K option or loans. Financing a franchise may be considered a lower risk investment, mostly because franchises have proven track records and an established trademark and brand. That being said, it is still crucial that you prepare an in-depth business plan and explore a range of options so you commit to the one that makes the most sense for your budget.  (more…)

Why An FDD Should Be Your Guiding Beacon

August 27, 2015

financial-disclosure-document-1With over 3,000 choices of franchise concepts in the marketplace today, your options for owning your own business are limitless. But not all franchises are created equally.

Say hello to the Franchise Disclosure Document, or FDD for short. Quite simply, it’s a legal document mandated by the Federal Trade Commission (FTC), designed to assist the potential franchisee through the due diligence process. Every legitimate franchise must produce one. If a company doesn’t, remove yourself from discussions as quickly as possible. At its core, the FDD removes any emotion from the process.

Under FTC guidelines, the FDD must be presented to the potential buyer in the pre-sales process no less than 10-14 days prior to entering a contract or paying any amount of money for a franchise. Regardless of the type, size or scope of a franchise opportunity, the FDD follows a strict format. FDD’s are uniform and consist of 23 specific items. Expect to see franchise fees, initial investment totals, trademarks, assigned territories, renewals, restrictions and advertising efforts.  (more…)