Radhika Devidas
Product Marketing Associate | Zoho CRM
Small businesses offer a personal touch to their services that chain stores are unable to replicate. They have more latitude to help their customers and provide an experience unlike any other. It goes without saying that behind every successful small business is a lot of hard work and many long hours. Nothing will make being a business owner “easy,” but what if there were a product that could help a small business scale quickly through a system of customer centricity, process streamlining, and acute sales focus?
Customer Relations Management (CRM) software does exactly that. It’s why 65% of businesses opt to use a CRM system within the first five years of starting up. The evidence is abundant: CRM is a must-have software for every small business. (more…)


In today’s financial climate, prospective entrepreneurs must be prepared to create a solid business plan if they expect to obtain business start-up funding. But with lenders expecting more and more concise business planning before they are willing to open up their pockets, it is becoming increasingly difficult for would-be entrepreneurs to draft a plan that lenders will accept.
Before starting Tiny Tots Learning Center in Lapwai, Idaho, the Penneys – Bobbie, Santee and Lindsay – came to the SBDC for help with market research and business planning. They identified how to differentiate their business from the competition by remaining open later and accepting drop-ins for a daily rate.
With cosmetic products endorsed by Kylie Jenner and Kate Hudson, Mizzi Cosmetics produces highly sought after, all natural lip balms and scrubs called LipLuxe. LipLuxe products are made in Portland, Connecticut and are already go-to products in celebrity makeup bags. As a result of this worldwide publicity, Brenda Mierzejewski’s business, Mizzi Cosmetics, saw exponential growth. She knew she needed business assistance and came to the Connecticut Small Business Development Center (CTSBDC) via the recommendation of another Connecticut resource, The Innovation Center.