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Small Business Week: The Passion and Tools to Make Your Business Great

May 21, 2012

This year’s Small Business Week, May 20-26, is filled with helpful workshops, inspirational success stories and glimpses into the technology that will power small companies into the future. With this exciting week on the horizon, I encourage you to dedicate some time to strategizing on how you can take your business to the next level.

Part of great business success comes from having the passion, planning and drive to achieve it; the other part comes from incorporating the right tools. Below are three key technologies, along with resources providing information on how to leverage them to take your small business from good to great.

· Cloud. Cloud computing has completely transformed the ways in which we work and play. Cloud technologies like Microsoft Office 365 save businesses money, streamline their technology needs and operations, boost collaboration and provide considerable return on investment. When employees and business owners are freed from the tasks of IT maintenance and management, they can put their focus and investments back into their core business. I encourage you to explore this free cloud computing guide, developed in partnership with American Express OPEN, to help you navigate the cloud computing landscape. (more…)

Procurement Corner: Capability Statements… ”Setting Yourself Apart”

May 16, 2012

I have been writing about building a one-page Capability Statement for your business to optimize your marketing strategy. Personally, I consider it a “best practice” for branding your business and creating solid lasting impressions. As mentioned previously, there’s nothing “sacred” about my format or content. Both are merely based on personal preferences from my experience with government/prime contractor procurement. Keep them simple and easy to read. Besides conveying the limited amount of information on a business card, it needs to clearly set you apart from your competition.

I suggested that using a logo is good, but it’s wise to keep it small to conserve valuable space. Underneath the logo, I added “the usual” general contact information followed by a concise (3-4 sentences) “Capabilities Statement”. This is where you begin branding your business. Always highlight your business type, describe what exactly it is that you “bring to the table”, value-added and, years of experience. How you state it though is critical. You want it to trigger the reader’s interest to keep him/her reading! (more…)

Desperate Measures from The Legal Edge

May 14, 2012

(As seen in the SmartCEO Magazine, April 2012)

Business is hard, and companies are reaching for results. In the process, some businesses take dangerous shortcuts and risk dire consequences.

Government gold rush: As business has dropped off in the private sector, more and more companies are lured by the prospect of easy money at the government trough. One of the prime targets is work set aside for minority and disadvantaged businesses. The problem is that plenty of companies that don’t qualify want to get into the act.

All too often, businesses that don’t qualify want to set up new companies with a person – who meets the standards – as a figurehead. These businesses don’t really want this person to run the new company. So they ignore the rules or attempt to disguise the real situation. (more…)

24 Links to Make You Awesome at Facebook Marketing

May 11, 2012

Have you been struggling to gain some traction with your Facebook marketing? Has it come the point where no matter what you do, you still feel like you’re spinning your wheels?

Well, my friends, here’s a resource you’re really going to “Like.” Below are 24 links to posts we’ve put together to help you race down the road to Facebook marketing success. Enjoy!

1. Facebook Page vs. Profile: The Heavyweight Championship Bout

2. How to Regularly Post to Your Facebook Page (Without Annoying the $#!* Out of Your Fans)

3. Turn that Frown Upside Down: How to Make an Unhappy Fan a Happier Customer

4. Get Your Customers to Say “I Want That!” in Four Easy Steps

5. Why Isn’t Your Facebook Content as Shareable as a Super Bowl Ad?

6. When to Post to Facebook for Maximum Impact (more…)

Four Ways to Help Your Client Expand Their Business

May 9, 2012

Today’s economy presents some unique opportunities for business expansion for those who have a unique set of circumstances. Help your clients act now to expand their business and help position them for success. 

By Mike Handelsman, Group General Manager, and

Growing a business is a constant challenge, and today’s economic climate is likely making things more challenging. However, by helping clients to explore expansion options uniquely available during an economic downturn, they may be able to take their business, and business performance, to new heights.

Here are a few fresh ideas, uniquely suited to current market conditions, which might stimulate some new thinking on how to expand a business. (more…)