In early February, Google announced a major change to how AdWords works with the the introduction of Enhanced Campaigns. I have gotten many questions about this so I’ll share my take on the change.
If you’re just starting with your own search ads in AdWords, you’ll now create just a single campaign and it will show your ads to users regardless of whether they’re using a tablet, mobile phone, or desktop computer. In Enhanced Campaigns you can make a few simple tweaks to ensure your ads are successful on all these devices:
- You can specify a bid multiplier so that bids for ads shown on mobile devices can be changed automatically across an entire campaign.
- You can specify that some of your ads are intended for mobile devices, for example ads that have a mobile landing page URL.