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5 Tips for Using the Right Data to Improve Your Marketing

December 6, 2022

In the age of technology, data-driven marketing is a powerful tool for your small business. Much like knowing your customer base, accessing the right data can help drive customer engagement and help you advertise more effectively.

However, it can take time to ensure you’re using the correct data to influence your marketing strategy. With so much information on the internet, data collection can become overwhelming. So let’s take a look at data-driven marketing and discuss five hands-on tips for using the right data to improve your marketing strategies.

Topics at a Glance

7 tips for gracefully managing employees during the holidays

November 29, 2022

By Alysha Love

There’s no changing the holiday rush, but small business owners can help lower the stress of the season for everyone by managing employees with grace.

That can be easier said than done. The National Retail Foundation predicts a 6-8% increase in total retail sales for the winter holidays this year. At the same time, 9 out of 10 small business owners told QuickBooks that they’ve been ensnared by supply chain issues this year. Those kinds of stressors can make graceful leadership feel unimportant or impossible by comparison.

But how you curate your work culture and manage your employees makes a huge difference in their job satisfaction — and, ultimately, your employee retention. The three overarching reasons that employees leave are because of subpar benefits, like paid time off; a lack of recognition; and poor company practices, like an unhealthy culture, a 2021 QuickBooks study found.

Small actions can speak volumes. These seven tips are a good place to start to manage your employees through the holidays with grace.

How to Write and Follow a Business Plan: Tips for the First 365 Days

November 17, 2022

By Dustin Ray

Starting up a successful business is no small feat. Many prospective entrepreneurs are daunted by the statistics and the harsh reality that 18.4% of businesses fail within their first 365 days, according to the Bureau of Labor Statistics. It’s bound to be a competitive landscape, no matter what industry you’re in.

Luckily, your first year doesn’t have to be a flop with some careful planning and preparation. Creating and following a business plan, avoiding common pitfalls, taking advantage of resources, and learning from others are all important steps in getting your new business off the ground. This guide is designed to help get you off to a good start.

Digital marketing for the holidays: It’s not too late to get your business up to speed

November 15, 2022

By Alysha Love

You’ve already figured out that you were supposed to start planning your holiday marketing in the summer… whoops.

Even if you’re among the 1 in 4 small business owners who told QuickBooks they don’t have marketing expertise, there’s no need to panic. You can still get up to speed with a digital marketing campaign for the holidays. If July was the best time to start, the second-best time to make a plan is now.

Digital marketing for the holidays: It’s not too late to get your business up to speed Share on X

6 Strategies to Prevent Quiet Quitting from Your Team

October 20, 2022

“Quiet quitting” is the newest buzzword in the business world. While this term evokes mental images of employees leaving their job without saying a word, the reality is much less terrifying. Quiet quitting is when employees stop going above and beyond at their workplace. Quiet quitting is a response to the idea of hustle culture, a form of workplace culture that can lead to severe burnout.

Unfortunately, for many small businesses, the idea of employees doing the bare minimum for their job is unsustainable and can cause stagnant business growth. However, there are plenty of things that you can do to prevent quiet quitting. Things like valuing your employees, clearly communicating work expectations, and offering advancement opportunities can all go a long way toward preventing the “quiet quitting” phenomenon.

Here are 6 Strategies to Prevent Quiet Quitting from Your Team Share on X

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