4 Ways to Improve Your Holiday Marketing Results
As the holiday season approaches, make sure to pay special attention to what people are saying about your business on social media. Look for opportunities to engage with your most loyal fans on Facebook, respond to a customer’s question on Twitter, or thank someone for a positive online review whenever you get the chance.
Along with reading reviews and recommendations, consumers will also rely on search engines like Google or Bing, city guides like Citysearch, and mobile apps like Foursquare to discover new businesses throughout the holiday season.
Leverage the tried and true– email
According to new data from Monetate, email continues to be one of the biggest drivers of conversions for businesses with an eCommerce presence. The study, which analyzed more than 500 million shopping experiences in the first quarter of 2013, found that the conversion rate for email was 3.19 percent, compared to 1.95 percent for search, and just .71 percent for social media.
Come up with a great holiday offer
It’s no secret that deals and special offers have become a major part of the holiday shopping season.
Gina Watkins is a leading expert on e-marketing for small business – and has a real passion for helping businesses to succeed. Her ongoing series of dynamic lectures are filled with real-world examples, humor and results-driven wisdom garnered from more than two decades of sales, business development and marketing experience. In addition to owning her own business, she is an award-winning direct marketer, has been featured on WUSA Channel 9’s Mind Over Money show, Dr. Gayle Carson’s Women In Business radio show, Morgan State’s Briefcase Radio program, and in numerous other media. In her role as Constant Contact Regional Development Director, she’s presented to more than ten thousand seminar attendees about the keys to success with easy, affordable, highly effective technology tools that grow trusted business relationships.