There’s nothing small about the holiday season when it comes to small businesses. Between 20 to 40 percent of yearly sales for small and mid-sized retailers take place within the last two months of the yea according to the National Retail Federation.
With the holiday season (and busy shopping days like Black Friday, November 29th, 30th, and December 2nd respectively) fast approaching, now is the time to make sure you have a sound marketing plan in place. Following are few things you can do that are guaranteed to improve your results:
Pay attention to what people are saying
As the holiday season approaches, make sure to pay special attention to what people are saying about your business on social media. Look for opportunities to engage with your most loyal fans on Facebook, respond to a customer’s question on Twitter, or thank someone for a positive online review whenever you get the chance. (more…)