America’s SBDC Blog

A “Forbes 100 Best Websites for Entrepreneurs”

3 Ways to Showcase Your Products for Better Online Sales

The online marketplace has become an increasingly competitive as more and more people turn to the Internet for its ease of use, convenience, and enormous selection of products. Sure, getting online and showcasing your products is an easy way to reach and attain new customers, but sabotaging your own sales is easy, too, if you don’t give your products the spotlight they deserve.

When a customer visits your website, you only have a few minutes to grab their attention. That’s why it’s so important to take the time to display and describe your products in a way that helps your site do its job – churning out sales like crazy. To get the most out of your online business, consider these three ways to showcase your products for better online sales:

1. Divide and Conquer
You might have the best products on the market, but if they aren’t organized properly, you could scare your customers away with choice overload. Imagine grocery shopping at a supermarket that doesn’t have aisles grouping like food items together. It would be an exhausting headache! Do your customers a favor and categorize your products so it’s easier for them to find what they’re looking for.

Remember, shopping online should be easy, and the simplest way to win over customers (other than offering them your remarkable products) is with an organized one-stop, eCommerce shop. You don’t want to give your customers the runaround by making them search for your goods!

2. Show and Describe
Your products are amazing, which is why they deserve descriptions and photographs that not only tell, but also show, customers just how incredible they are! The combination of detailed images and solid descriptions will effectively demonstrate the value of your merchandise.

Photos: When snapping shots of your products, remember that the more detail captured and angles shown, the better. Show your customers exactly what they’re buying, so they’re happy with their purchases when your products arrive at their door! For photo tips, check out Best Practices for Using Images on Your Website.

Descriptions: Want a tip? Avoid boring descriptions! You want to persuade your visitors to click Add to Cart, so take the time to choose smart, charming words that describe the features and benefits that make your product different from the rest. Get to know your audience to write descriptions that stand out, but still resonate with them.

3. Bundle Up
Sales can double or even triple when products are bundled together into one cheaper package. Happy Meal, anyone? By bundling products, you’re able to offer your customers products that they might not otherwise have considered or purchased – saving them money and increasing your sales. It’s a win-win for everyone!

When bundling products, consider options that complement one another. For example, if you sell shoes, you might want to bundle them with socks, shoelaces or insoles. On the flip side, it’s a good idea to offer all of your products separately to satisfy customers who don’t want to buy your bundle packages.


Genevieve Tuenge is a Content Editor and Writer for GoDaddy, focused on website builder and marketing applications for small businesses. As an avid supporter of local mom-and-pop shops, her No. 1 goal is to give small businesses the tools and information they need to thrive online. Connect with Genevieve on Google+.


Subscribe to our Blog

Monthly Archives