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Top 6 Reasons Why Small Businesses Should Use CRM

September 4, 2017

Radhika Devidas
Product Marketing Associate | Zoho CRM

Small businesses offer a personal touch to their services that chain stores are unable to replicate. They have more latitude to help their customers and provide an experience unlike any other. It goes without saying that behind every successful small business is a lot of hard work and many long hours. Nothing will make being a business owner “easy,” but what if there were a product that could help a small business scale quickly through a system of customer centricity, process streamlining, and acute sales focus?

Customer Relations Management (CRM) software does exactly that. It’s why 65% of businesses opt to use a CRM system within the first five years of starting up. The evidence is abundant: CRM is a must-have software for every small business.  (more…)