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America’s #SBDC Client Showcase – SimUCare

11 Days to the Congressional Showcase!

State: Delaware
SBDC: Delaware SBDC
SBDC Advisors: Mike Bowman and Bob Rausch
SBDC Client: SimUCare

SimUCare Co-Founder Amy CowperthwaitSimUCare manufactures and sells wearable, sensor-enabled training devices to hospitals, universities and sim centers in the rapidly growing $2B healthcare simulation education market. SimUCare products merge the personal and technical aspects of clinical training.

Previously, clinical students had to practice their skills on lifeless manikins, depriving them of the opportunity to enhance their bedside manner while working on their technique. SimUCare marries the two worlds by allowing students to practice on a trained actor that has been equipped with a SimUCare device, also known as a Standardized Patient.

Co-Founder and CEO Amy Cowperthwait conceived this idea when she was working as a clinical nursing specialist in the University of Delaware’s School of Nursing Resource Simulation Center and coordinating the Healthcare Theatre for the university. She then sought assistance from the University of Delaware’s Office of Economic Innovation & Partnerships (OEIP) on how to commercialize this technology.

As a unit of OEIP, the Delaware SBDC worked with Amy as she developed her business model and applied for various funding sources. The first product developed was the SimUTrach, a device designed to simulate a patient with a tracheostomy.

In the first few months of rolling out SimUTrach, SimUCare has generated sales sufficient to warrant the development of other products. SimUCare is developing technology to simulate IV insertion with SimUStick and technology to simulate catheterization with SimUCath for beta testing in January, 2017. In order to accommodate this expansion, SimUCare is in the process of raising capital to accelerate its growth and is working with the Delaware SBDC on its pitch strategy.

Read more about SimUCare here. Follow SimUCare on Twitter @simucareusa.


The America’s SBDC 2017 Client Showcase Reception will be at 5:30 pm on Monday, February 6, 2017, at the Rayburn House Office Building. Invite your Members of Congress now!

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