It’s no secret that small business owners are some of the most passionate and hard working people around. It’s one of the main reasons many customers decide to shop small, and it’s probably the reason why you were able to open your doors to begin with. That passion is a huge advantage to you as a small business, and can make a big impact when leveraged in the rights way… especially as part of your marketing efforts. When you infuse your passion into your marketing you can really stand out from the crowd. You can also help you develop more personal connections with the people who matter most—your customers.
Following are easy, effective ways that you a can use to fuel your New Year marketing with your passion:
Show your employees hard at work
Snap photos of your employees working to make your business a success. You can post those photos on Facebook, add them to your website, or even plug them into your next email newsletter. You can also try a tool like Instagram to create photos your customers will love and want to share, and create a Pinterest board to capture all of those photos. (more…)