Snap photos of your employees working to make your business a success. You can post those photos on Facebook, add them to your website, or even plug them into your next email newsletter. You can also try a tool like Instagram to create photos your customers will love and want to share, and create a Pinterest board to capture all of those photos.
Help solve your customers’ biggest challenges by creating content directly answer their burning questions in your newsletters, on your blog, and on social media. Add real-life examples from your own experiences, and offer actionable advice to help them overcome their own challenges and setbacks.
Whether you own a small retail store, run a local restaurant, or are responsible for marketing a community organization, you need to make sure that transparency is a top priority for you and your staff. This doesn’t mean you have to let customers in on all of the nitty gritty details of running your business, but it does mean that you should be open and honest with the people who matter most.
Gina Watkins is a leading expert on e-marketing for small business – and has a real passion for helping businesses to succeed. Her ongoing series of dynamic lectures are filled with real-world examples, humor and results-driven wisdom garnered from more than two decades of sales, business development and marketing experience. In addition to owning her own business, she is an award-winning direct marketer, has been featured on WUSA Channel 9’s Mind Over Money show, Dr. Gayle Carson’s Women In Business radio show, Morgan State’s Briefcase Radio program, and in numerous other media. In her role as Constant Contact Regional Development Director, she’s presented to more than ten thousand seminar attendees about the keys to success with easy, affordable, highly effective technology tools that grow trusted business relationships.