(Part 5 of a 5-part series on email marketing strategy)
“I can’t wait to get more email today!”
Said no one ever. So why would you ask, “Would you like to join our email list?” This isn’t to say people don’t want to be on your email list… It just means that more email isn’t exactly a reason for someone to let you into their inbox. (more…)
(Part 4 of a 5-part series on email marketing strategy)
If someone asked you how email marketing is helping your business, what would you say?
Chances are you wear a lot of hats at your small business or nonprofit, and maybe numbers aren’t your strong suit.
You’d much rather focus on connecting with people in person to sell more of your products and services — or raise awareness for your nonprofit. (more…)
Founder Shige Toyoguchi started Fit Wrapz out of his kitchen, selling his products to personal training clients. With assistance developing a business plan at the Idaho SBDC in Boise, he decided to ‘go all in’ and moved into the SBDC-operated Boise Business Accelerator in 2012.
After raising over $1.3M of startup capital and with consultation from the SBDC, Fit Wrapz scaled its manufacturing out of the local food business incubator. Today, Fit Wrapz products are made in a world class USDA inspected, SQFIII facility.
Fit Wrapz provides convenient, delicious and healthy food, with a focus on “heat & eat” options for customers who lead active lifestyles. These nutritious products allow consumers to take the guess work out of what they eat. (more…)
(Part 3 of a 5-part series on email marketing strategy)
When you’re caught up in the day-to-day of running your business, it’s easy to push your email marketing off.
But what if you could sit down and write your email in 15 minutes or less? (more…)
Perhaps you’ve got a hot idea for a new business and decided it’s time to turn a dream into reality. Or you’ve given up on finding your dream job and decided to create your own. No matter what your motivation for launching your own business, the journey ahead is no doubt both exciting and scary. Where do you start?
The first thing you’ll want to do is lay a solid foundation for your venture. Here’s a step-by-step list to get you started.
1. Choose a business name. Think this one through carefully. Not only do you want to make sure it will be unique and memorable, you’ll also want to make sure it is legally available. Just because there are other businesses with similar names doesn’t mean you can’t use it, but be careful. If your business name is similar to another business — particularly one in your geographic area — your business credit profiles could get mixed up with one another. While you are at it, check domain names, social media accounts (Facebook, Twitter, Instagram, etc.). Do a Google search. Before you make your final decision, consider a trademark search to avoid any legal challenges down the line. If your business name is too similar to another, you may not be able to register that name when you create a legal entity. (See step 4.) (more…)