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Lawson’s Finest Liquids: From hobby business to thriving craft-beer company

July 9, 2019
By Amanda Kuhnert –
Sean and Karen Lawson
Sean and Karen Lawson, Lawson’s Finest Liquids

If you live in Vermont and appreciate good beer, then you’re probably familiar with Lawson’s Finest Liquids. Last fall the company celebrated the grand opening of its 80-seat taproom, retail store, and 30-barrel production facility in Waitsfield. What you might not know is that 11 years ago, this thriving Vermont-based business was simply one man’s hobby.

“I have had a passion for beer and brewing since discovering the joy of home brewing in college, as a student at the University of Vermont,” company founder Sean Lawson said. He homebrewed for about 20 years before friends and family finally persuaded him to begin selling his product to the public. In 2008, Sean and his wife Karen launched Lawson’s Finest Liquids out of a small outbuilding next to their house.

They started out as a one-barrel nanobrewery, and in 2011 ramped up to a seven-barrel microbrewery. This is when the owners reached out to the Vermont Small Business Development Center (VtSBDC) for assistance with their business plan and advice on financing their capital expansion. (more…)

What Is Equipment Leasing and Is It Right for Your Company?

July 2, 2019
By Michelle Black –

EquipmentNo matter how smart you are or how great your product may be, your business needs one very important ingredient if it’s going to thrive — the right equipment. The right equipment can help optimize performance and take your business to the next level, but it might be out of reach.

Thankfully, an equipment lease may be able to help you get the specialized machinery or technology your company needs now, even if you don’t have all the money you need to pay for ownership of the equipment up front or you’re not interested in equipment loans.

With an equipment lease, you get the right to use the equipment while you’re making monthly payments to a leasing company or financial institution.

What is an Equipment Lease?

Essentially, equipment leasing can be viewed as an alternative form of small business financing — most notably equipment loans. It’s a way to help you get what your business needs now with less money out of your pocket on the front end. However, you’ll generally need a decent personal credit score to qualify for the most attractive rates and terms. (more…)

Sweet success for two entrepreneurs

June 25, 2019
Success Story: Idaho –
Amazing Glaze Donuts
Dean & Katie Giesbrecht, Owners, Amazing Glaze Donuts, Pocatello, Idaho

Katie Giesbrecht was working as a barista for Double Shot Donuts when the owners of the shop asked Katie and her husband if they would be interested in buying the business. At the time, Katie and Dean were both looking for new opportunities and decided to consider the offer.

They spent seven months working side by side with the previous owners, learning the business operations and working with the Idaho SBDC before the sale of the business went through. In August, 2017, the Giesbrechts reopened the business as Amazing Glaze Donuts.

When asked what makes Amazing Glaze Donuts different than other donuts in the marketplace, Katie and Dean both agree: it’s the recipe. The proprietary recipe includes real Idaho potatoes. “It’s a big part of what we bought when we purchased the business,” said Dean. Katie and Dean both spent time tasting as many donuts as they could before purchasing the business. “We tried everything from vegan to whole wheat. Nothing tastes as good as these.” (more…)

B2B Marketing Trends that Make a Difference (Tips)

June 18, 2019
By Jackie, for Koble –

Koble - helpful tipsComing up with an effective marketing strategy is all about what works for you and what does not. Whether you are a big or small business owner, you have to come up with a plan that will suit your needs and budget.

The first step to doing so is learning the market trends. We are in a competitive world, especially in the B2B market, and that is why you have to do all you can to stay up-to-date with the trends. It helps you maximize your selling power and stay ahead of competitors.

We take a look at the leading B2B marketing trends to look out for this year to help your business grow and optimize leads.

Account-based B2B marketing

This marketing strategy has been in existence for years, but with the rise of digital marketing channels, most B2B companies are now shifting back to account-based marketing. Time changes are making it hard and super expensive for businesses to market and reach their target customers on digital marketing platforms. (more…)

Check Out the Koble Web App for B2B Business Discovery

June 13, 2019
By Jackie, for Koble –

Koble web appKoble is thrilled to announce the launch of its web app for Koble 2.0. The web app brings the ability to search for over 11 million companies in 30 categories, to an SMB or corporate buyer’s desktop.

The web app features Koble Pages – smaller than a website and larger than a listing – which are SEO optmized, and allow for businesses to gain unrivaled visibility online. Businesses can now own a company page which is optimized for search engines with Koble Pages, which are free. With nearly half of US small businesses without a website, owning a Koble page makes a website accessible to every SMB, without having any technical know-how.

Koble has already optimized for eight key categories, namely Accounting, Advertising Agencies, Engineering Services, Information Technology, Legal Services, Management Consulting, Market Research and Public Relations. This will progressively lead to increased traffic being driven towards companies that operate within those categories. Any company on the Koble platform is up to five times more likely to be found in a search. (more…)