More than half of Americans either own or work for a small business, and two out of three new jobs in the U.S. each year are created by small businesses*. The Google Small Business Community gives these small business owners and entrepreneurs a place to share what makes their businesses special, connect with other businesses and hear from experts.
Our team is committed to providing the best information about business and the web, including how to get your business online, finding and retaining customers and more.
Get Help from Experts and Each Other
Our ongoing trainings include tips from partners such as Twitter, MasterCard, Intuit, Mailchimp, Squarespace, and HostGator covering a range of topics relevant to small businesses. We even host partners live, giving our members direct access to industry leaders. For example, this past August we hosted Maria Contreras-Sweet, the leader of the U.S. Small Business Administration and voice of small business in President Obama’s Cabinet, who answered questions from our small business owners in real time.
Real, Actionable Solutions for Small Business Owners
We understand that time is valuable to small business owners, which is why the content in the community answers the toughest questions. A commonly asked question and pain point for all small business owners is, “How do I market my business without a big budget?” The truth is that marketing and promotions don’t have to break the bank. Once you’ve created a marketing plan, use these tactics to advertise on a shoestring budget:
- Get listed in local directories. In addition to keeping your Google My Business profile updated, give out your information to local business directories.
- Collaborate with other businesses. Attract new customers by teaming up with others in the area to cross-promote.
- Give back to the community. Stretch your advertising budget by sponsoring a charity event, Little League Team, or even a high school fundraiser.
- Get news coverage. Getting press for your business has powerful potential, and an advertising budget isn’t needed to get mentioned on local news.
- Invest in online advertising. With the right, focused campaign, AdWords can generate a high number of qualified leads without spending a ton of money.
Join us at g.co/gsbc to get the help you need to succeed on the web.
*Source: Small Business Administration
About: The Google Small Business Community helps businesses succeed on the web by connecting them with experts and each other.