America’s SBDC Blog

A “Forbes 100 Best Websites for Entrepreneurs”

Makers of the World’s Most Comfortable Shirt – #SBDC Client Showcase

Butter Cloth ShirtButter Cloth ( | @Buttercloth1)
Countdown to the 2019 Client Showcase: #11

SBDC: Los Angeles SBDC Network, Long Beach SBDC Service Center (
SBDC Advisors: Joseph Jackson and Ed Von Leffern.

Danh Tran has always had a ferocious curiosity about fabrics and garment construction. Born in Vietnam, he grew up working in his family’s small tailor shop, making his own clothes by the time he was ten years old.

As a boy he dreamed of coming to America to become a famous fashion designer. Danh is proof that dreams really do come true. In 1994, his family immigrated to California.

He took fashion classes at a local community college and landed a job at Mattel – designing clothes for Barbie. When he had saved enough money he left Mattel and enrolled in his dream school, Otis College of Art and Design, where he got his B.A. in fashion. Danh’s talent and mentorships got him recruited by 7 for All Mankind, Hause of Howe (Union Bay), and finally Affliction Clothing, where he was Head Designer for 10 years.

Danh always hated wearing dress shirts. “They’re stiff, they’re scratchy, and you can’t move in them!” He set out to develop a dress shirt that felt like his favorite t-shirt. Using a special blend of 100% long fiber cotton and a unique manufacturing process, he created a profoundly soft fabric he named “Butter Cloth.” It has incredible breathability, 6-way stretch and an exclusive double-finished construction that Danh says, “looks like a Friday night, but feels like a Sunday morning.”

The Butter Cloth story doesn’t end with comfort. You’ll love the fit, and you’ll find Danh’s clever signature details in every Butter Cloth garment – often prompting the question, “Where did you get that shirt?” You could say “it was a boy’s dream come true.”

“The SBDC was instrumental in helping us prepare a pitch deck for investors, and for preparing us for for an appearance on ABC’s “Shark Tank,” where we were successful in securing a $250,000 deal from Robert Herjavec.” – Robert Stevens, Chief Operating Officer, Butter Cloth


The America’s SBDC Client Showcase and Reception will be held from 5:00 pm – 8:00 pm on Tuesday, February 12, 2019, in the Rayburn House Office Building Cafeteria.

Invite your Representatives and Senators to the Client Showcase and Reception now!

For more information about America’s SBDC and to find an SBDC near you, go to

Subscribe to our Blog

Monthly Archives