Pinterest is not an entirely different world of social media marketing- it uses a language that most social media users already know. Often, people are intimidated when they hear terms like “pin” or “repin,” but put them in the context of “tweet” or “retweet,” and finally they make sense. And when it comes to liking, commenting, and sharing—these are things you’re probably doing every day on other sites.
Certain features do make Pinterest unique though. For example, there’s a major difference in how users approach Pinterest compared to sites like Facebook or Twitter. Many people log on with a “shopping mentality.” That doesn’t mean every user is going to spend money, but they’ll approach your content with the intention of gathering, which could lead to an eventual sale.
If you’re new to Pinterest, start by creating at least three new boards:
Connect to other social networks: Pinterest makes it easy to share your activity across your social networks. Use Pinterest’s social sharing buttons to share pins with your other networks and the Pinterest “embed” code to add pins to your blog or Facebook Page.
Gina Watkins is a leading expert on e-marketing for small business – and has a real passion for helping businesses to succeed. Her ongoing series of dynamic lectures are filled with real-world examples, humor and results-driven wisdom garnered from more than two decades of sales, business development and marketing experience. In addition to owning her own business, she is an award-winning direct marketer, has been featured on WUSA Channel 9’s Mind Over Money show, Dr. Gayle Carson’s Women In Business radio show, Morgan State’s Briefcase Radio program, and in numerous other media. In her role as Constant Contact Regional Development Director, she’s presented to more than ten thousand seminar attendees about the keys to success with easy, affordable, highly effective technology tools that grow trusted business relationships.