In the heart of rural entrepreneurship, Susan and Glenn Scott’s journey with Honey in the Hollow Bee Farm exemplifies the power of passion, perseverance, and strategic business support. What began as a simple gift of an empty beehive would soon blossom into a flourishing family enterprise that demonstrates the transformative potential of small business growth.
A Humble Beginning
Glenn Scott, an auto technician, and Sue, deeply committed to homeschooling, shared a dream of owning their own business. The unexpected gift of an empty beehive became their catalyst for entrepreneurship. Initially, they operated from home, with bees buzzing in their backyard, selling their honey products directly to local customers.
Recognizing the Need for Growth
Sue quickly realized that word-of-mouth marketing had its limitations. To truly expand their business, they would need to develop a stronger online presence and establish wholesale relationships. The arrival of COVID-19 became a pivotal moment for the Scotts, prompting them to take their business to the next level.
Turning Point: Becoming an LLC and Seeking Support
The couple transformed Honey in the Hollow Bee Farm into a Limited Liability Company, a strategic move that opened new opportunities. Crucially, Sue reached out to the Bucknell Small Business Development Center (SBDC) for guidance and support—a decision that would prove instrumental in their business growth.
The Power of SBDC Support
Through the Bucknell SBDC, the Scotts gained access to innovative resources that propelled their business forward:
- A unique opportunity to collaborate with university students on website development
- Digital services that enhanced their social media presence
- Strategic marketing support that expanded their wholesale relationships
Sue describes working with her SBDC consultant as “like having another business partner,” providing continuous guidance and helping them maintain focus on their future vision.
Innovative Approach to Community Education
Beyond business growth, the Scotts have used their platform to raise awareness about critical environmental issues. Sue now writes an online newsletter educating readers about dwindling bee populations, demonstrating how small businesses can contribute to broader community conversations.
A Testament to Rural Entrepreneurship
Honey in the Hollow Bee Farm’s story is more than just a business success—it’s a testament to the potential of rural entrepreneurs who combine passion with strategic support. From an empty beehive in their backyard to a thriving business with an expanded market reach, Susan and Glenn Scott show how local businesses can transform and grow with the right resources and determination.
Local entrepreneurs take note: The right support can turn your passion into a successful business venture.