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The Importance of Including Google+ In Your Social Media Strategy

March 1, 2012

Yes, there’s yet another social network, and this time what you post directly correlates to the search results Google returns.

In early 2012, Google expanded the focus of its search results from great content, links, keywords and site architecture to include three new areas:

1. Personal results, such as Google+ photos and posts created by or shared specifically with the search user.

2. Profiles in search, meaning Google will display relevant people based on the search term.

3. People and Pages, including people profiles and Google+ pages Google thinks match the search query.

When Google users see fun pictures, people and profiles listed above your search results, you’ll probably notice a significant decrease in hits to your website. (more…)

5 Simple Ways Your Nonprofit Can Use LinkedIn to Find More Donors

February 20, 2012
By Gina Watkins –

With all the social networking sites available today, you may wonder which is best for your nonprofit organization. More importantly, you may be wondering which site is best for your organization in terms of finding more donors. The answer may surprise you: It’s LinkedIn.

Why LinkedIn? Well, according to the site’s own statistics, LinkedIn boasts more than 120 million affluent, influential professionals from over 200 countries and territories.

In 2010, HubSpot and LinkedIn teamed up to create an infographic that showed members are highly educated (more than 70% have a bachelor’s or graduate degree), affluent (close to 50% of users have an income of more than $100,000 per year), and they hold influential positions — more than 30% are senior-level executives and managers, while 50% are decision makers in the companies/organizations.

LinkedIn’s power comes from getting connected with the right people. How do you get your nonprofit connected with these potential donors? Here are 5 simple tips to build these connections fast:   (more…)

5 Simple Ways to Get More Engagement on Your Facebook Page

February 9, 2012
By Gina Watkins –

It’s a question almost as old as Facebook itself: Once people have “Liked” your Page, how do you keep them engaged? One of the best ways is to use the right kind of content — the kind that will elicit a response and get your fans to take action.

Ready to engage some more on Facebook? Here are five simple ways:

1. Use photos. According to a recent report from digital marketing agency Web Liquid, Facebook posts with photos are the most likely to engage users. These posts showed a .37% engagement rate, compared to a .27% rate for text-only posts and a .15% rate for just links. If you think about it, this shouldn’t really come as a surprise. Photos, obviously, grab attention visually and people must click them to get a closer look. So use an intriguing photo to get people’s attention. Be sure to say something about the photo, too. We’ve seen people using this space to write more without having to link off Facebook.  (more…)

7 Ways to Make Your Kick-Off Gathering a Successful One

January 25, 2012

Hosting an event is a great way to kick off the New Year.  No matter the type, an event gives your business or organization an opportunity to make a more personal connection with the people you meet.  This can give you a huge advantage, especially in a tough economy.  Here are 7 ways to make your event a successful one and start 2012 off on the right foot:

1. Get the word out early. Sending a save-the-date email as soon as you firm up your event details allows invitees to reserve the time. You can follow up later and ask people to RSVP and register in advance. If you’re charging, ask people to pay in advance as well– they’ll be more likely to be there.

2. Create a sense of excitement and exclusivity. Everyone wants to feel like a VIP. Email a coupon to attendees that they can redeem at the door, or if there will be a cash bar, send a free drink ticket that attendees can redeem if they bring the coupon.

3. Increase the urgency when needed. As the registration deadline nears, send a reminder email to anyone you’ve invited who hasn’t signed up yet. For example, “Only 5 spots left. Register today!”  (more…)

Small Business… the Hope for America’s Future.

January 23, 2012
By Peter Justen –

When I’m asked to speak on small business, it always amazes me how few people realize the role small business plays in our economy.  Here are some interesting stats from the Small Business Administration.

  •  Small businesses Generate $5 Trillion in business in the US
  • Represent 99% of all employer firms
  • Pay 44% of total US payroll
  • 68% of employment
  • Employ 50% of private sector employees

These are the numbers that helped build our country, that keep our economy running strong, that create the jobs.  We don’t need bailouts or government assistance…all we need is the opportunity and the drive to make it happen.  (more…)