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From Stay-at-Home Mom to Baking Empire: Bakety Bake’s Success Story

June 24, 2024

Kourney Post started Bakety Bake in 2018, just after having her 4th baby as a way to earn extra income and be creative. It began as a home-based bakery, where she sold custom decorated sugar cookies. After baking and decorating thousands of sugar cookies, she found the market was really lacking a meringue powder for making royal icing that was easy to use and didn’t taste like cardboard. After months of experimenting in her home kitchen, she developed a recipe for meringue powder that quickly became a staple in her cookie business. She started selling her meringue powder to local bakers, and then connected with a cookie-based Facebook group, where her sales suddenly and dramatically increased literally overnight. She quickly outgrew her home kitchen and had to find solutions to make larger quantities faster. Sales grew from $2,000 to $100,000 within a year.

In Search of a Bigger, Better Barcode

October 19, 2023

By Kaitlin Friedmann, Marketing Director, Small Business Growth, GS1 US

Entrepreneurs in the retail industry are likely aware of the increased demand from consumers to know more about the products they buy. Often, the package can’t hold all the information they seek, such as product origin stories, certificates to back up sustainability claims, and more. Throughout the product life cycle, there may also be information that needs to be communicated to the end customer, such as recalls, updates, and disposal recommendations.

The retail industry is on the verge of a major change in packaging to respond to this increased demand for more information. Brands and retailers are beginning to transition UPC barcodes, a 50-year old technology, to more data-rich, robust two-dimensional barcodes (i.e. a QR code).

SMB Hacks: Five tips for finding the right digital payments solution

March 9, 2023

Want to grow your business? Think outside the cash box.

Freedom, work satisfaction and flexibility are just a few of the many reasons small business owners take the leap to follow a dream. Rachelle Gonzalez, founder of Taco Shelly’s in Bethlehem, PA, had reached a turning point in her restaurant career. Her role in management left her feeling dissatisfied, often frustrated. She missed the camaraderie of the bar and being responsible for her own work ethic vs. that of others.