The Happiness Business

March 16, 2012

Whether you like it or not, you’re in the happiness business. No matter what product or service you sell, your customer is looking for happiness, and counting on you to provide it.

People are always seeking happiness. In our seeking, we often mistake short-term pleasure for happiness, and end up unhappy, but it’s still happiness we seek. And if we make enough mistakes along the way, eventually we’ll find true happiness.

So for every customer, you’re a stop along the happiness journey. If you stay keenly aware of this fact in all aspects of your business, you will succeed.

We experience many types and levels of happiness, from the most basic to the sublime. From satisfaction of physical needs to glorious moments of joy, and countless levels in between. In the seeking, at this moment, each of us is looking for something slightly (or greatly) different.

Marketing happiness is difficult in its simplicity. It’s also critical. (more…)

The Keys to Hiring Veterans

March 12, 2012

The upcoming surge of job-seeking veterans presents a great opportunity for small business owners nationwide—one you might not see again in your lifetime. Hiring a veteran means you’ll have an employee with a unique skillset, offering experience in:

· learning new skills and concepts with minimal training

· administering and using a variety of hi-tech systems

· leading staff at different skill levels

· remaining calm and productive under intense pressure

And that’s really just scratching the surface. To attract and retain veterans to your business, we’ve identified the two pillars for making your business a magnet for military hires:

1. Develop a veteran-specific differentiation for your business

2. Capitalize on the Veterans Hiring Toolkit (more…)

The newest, oldest and above all most important tools for your business.

March 9, 2012

By Peter Justen –

As we set out to build our businesses we are inundated with the latest “must have” tools.  Tools to increase our productivity, to help us with our marketing, to help us find new customers and keep the old ones.  Tools to build a web site, to launch a product or even to help us track our financials.

But…those aren’t the kind of tools I am talking about.  Here’s some you might not have thought of, that are free to use, but can cost you terribly in the long run if you don’t use them.

Honesty.  Intellectual honesty.  Being honest with yourself about your products, your marketing, and your growth.  About being honest in your representations with your clients, your brand and your employees.

Loyalty.  Loyalty is such a magic quality.  It can carry you through dark days, and build a bond with your suppliers, vendors, clients and employees that can’t be broken.  Remember, you can’t demand loyalty, but it often comes back to you when you give it.  (more…)

A Quick Guide to Foreign Trade Regulations

March 7, 2012

Who is the U.S. Principle Party in Interest (USPPI)? What is a shipment and when you must file in the Automated Export System (AES)? For more information, please visit our website:

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