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11 Essential Digital Marketing Tips For Small Businesses In 2022

May 24, 2022

By: Jamie Cohen

If you’ve started a small business, you’ve likely experienced the highs and lows of being an entrepreneur. Of course, there are many stressful aspects, including choosing a business structure, taxes, insurance, and countless others.

One of the most challenging tasks is figuring out how to generate demand for your product or service. However, if you have a sound plan, it can be one of the most rewarding parts of running your business. In addition, your business will find the most cost-effective marketing strategies through digital marketing.

If you’re not familiar with online marketing, you’re in luck. In 2022, it’s never been easier to learn and implement the same game plan that industry professionals are using to generate new business growth. This article will review 11 essential digital marketing tips that your business can start using immediately. These tips will help you build a firm foundation for your digital marketing business strategy.

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Business Grants: 9 Places to Find and Get Free Money

May 18, 2022

By: Sharita M. Humphrey

A business grant is a certain amount of money you can obtain to help with your business, similar to a loan with the key difference being that you don’t have to pay anything back. Business grants are hard to obtain since they target specific business types and specific industries like technology and medical industries.

You also need to follow the rules on how to spend the money you obtain which you’ll know when you receive a grant from an organization.

But you shouldn’t get disheartened by these facts, as there are always ways to get a grant for your business. 

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How Your Business Type May Affect Your Loan Application

May 17, 2022

By: Matthew Gillman, SMB Compass Founder

Small business owners don’t always get approved for financing for various reasons. Some companies may have an easier time getting approved than others, even though they all met the minimum loan application requirements.

If you’ve recently been denied a loan, one of the factors affecting your lender’s decision is your business type. This article will explore how this affected your loan application, which types of businesses are risky for lenders, and what you can do to secure funding.

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What do we mean by “Underserved Communities”?

April 26, 2022
By: Tyler Demars.
 
While entrepreneurs can come from any demographic, life experience, or situational background, there are trends and common challenges related to identified population groups or communities that limit access to small business ownership. Folks from these communities are both underrepresented in entrepreneurship ranks in our state and underserved by the benefits of entrepreneurship which include wealth creation, job creation, community development, and increased community sovereignty. Wealth creation is the primary benefit of entrepreneurship for a community, other benefits flow primarily from this wealth creation. According to a report from our US Department of Commerce’s Minority Business Development Agency, business owners “represent roughly 10 percent of the workforce, but hold nearly 40 percent of the total U.S. wealth.” When we talk about underserved communities, we are talking about communities underserved by the benefits of entrepreneurship.
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