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Should Your Business Use Mobile Ads?

September 27, 2012

If you’re like most entrepreneurs, you’re not sure whether mobile ads are worth the investment. While it seems like everybody and their grandmothers can’t add two plus two without the assistance of a smartphone these days, mobile ads have a mixed history.

Before you consider launching a mobile advertising campaign, obtain a solid grasp on what mobile ads are, their unique advantages and if the benefits outweigh the costs.

What Makes Mobile Ads Different

Mobile ads generally come in the same varieties as traditional online ads: some are graphical and some are text-based. Because most mobile ads appear in apps and mobile searches (especially map searches), the amount of text and graphics available for mobile ads is very limited. And mobile advertising platforms offer far fewer ad placements than their desktop platform counterparts. (more…)

6 Truths You Must Know To Create Almost Perfect Subject Lines

September 26, 2012

It happens all the time: You’ve written the content for your newsletter. You have all the articles perfectly squared away and laid out. Then you’re faced with the task of writing a compelling subject line so irresistible that readers can’t help but open and read your email.

I wish I could tell you that somewhere out there is the perfect subject line, one that could send your open-rates skyrocketing and make opt-outs and spam reports ancient history, but I can’t.

I can tell you, however, that creating almost perfect subject lines is possible and it starts with understanding six simple truths about your readers: (more…)

Do You Have A Buy And Sell Agreement With Your Business Partner?

September 24, 2012

Many businesses that are owned and managed by multiple partners or family members do not have a plan in place should certain triggering events occur such as death or divorce. It is important to have a contingency plan to ensure a smooth transition at little or no expense to the existing owners.

What is a buy and sell agreement?

Think of it similar to a Will, but for a business. Essentially, it is a binding agreement between the owners or principals of the business (no matter the entity type) that determines what will happen in the event that a partner passes way, is held up in a divorce, files for bankruptcy or leaves the firm.

Many buy and sell agreements contain an insurance component which guarantees that in the event a partner is no longer with us, the other partner(s) will have the cash value to purchase the other share of the business. The clauses in the buy and sell agreements will dictate the outcome. This is why it is particularly important for all parties involved to pay close attention to every detail in the agreement. (more…)

The First 5 Things to Do When Getting Started on Twitter

September 21, 2012

For most things you want to accomplish in life, getting started is often the hardest part. The same is true for social media. If you are anxious about getting started it is easy to put off signing up for Facebook, Twitter, or Pinterest until tomorrow… or next week… or next month.

To help you stop procrastinating and start achieving your social media goals, here’s a list of the first 5 things you should do to get started on Twitter.

1. Develop your identity.

After choosing a username, or as it’s called on Twitter your “handle,” you’ll want to create a bio that captures the spirit of your business. Keep in mind, more people will find you on Twitter that have no previous knowledge of who you are or what you do than on any other network. If you had just a few seconds (or in this case 160 characters) to explain your business to a complete stranger, what would you say? That will be your bio. (more…)

Internet Marketing for Beginners: Part 1 – The Goal

September 17, 2012

Are you a business owner? Listen up! Today, it is ESSENTIAL you have a concrete online marketing plan…and I’m here to show you how. Don’t worry, I’m not going to bury you in techy lingo, like “hits, bandwidth, and servers.” This article is your non-technical, business-owner friendly introduction to Internet marketing.

The goal of any good marketing plan is to generate business. A good Internet marketing plan should do the same. The website, while not the only piece of your online strategy, is the hub in the wheel of your Internet strategy.

A good website must generate at least one of the following: sales, leads, or customer support. Unfortunately, most people view a website as an online billboard or virtual pamphlet. A good website DOES something. Let me reiterate: A good website MUST generate sales, leads, or support for an existing group. Otherwise, in my opinion, you are wasting your money. (more…)